Distribution Channels: Understanding and Managing Channels to Market

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( 12 valoraciones por Goodreads )
 
9780749462697: Distribution Channels: Understanding and Managing Channels to Market
Críticas:

"[W]hen a Master Builder like Julian Dent...takes 30 years of his experience in building channels and...decides to write "Distribution Channels "it pays to read the book... Our recommendation for vendors and distributors: get the book, read the book, and then re-read it on a regular basis." -Bob Snyder, Consumer I.T. "Logistics expert Julian Dent covers the factors that matter most to retailers and wholesalers and explains how suppliers should structure their commercial propositions to appeal to distributors. This is ...an in-depth examination of the ways goods move to market. Dent offers a guide to how distributors operate and lists the major financial indicators they use to track their performance. "getAbstract" recommends this thorough, instructive manual to distribution professionals and to marketing and sales executives who seek an advanced education about how their products reach their customers." --getAbstract

Reseña del editor:

Using numerous real-life examples, Distribution Channels explores the chain that makes products and services available for market and explains how to make the most of each step of the process. By defining the role and significance of the various partners involved, including distributors, wholesalers, final-tier channel players, retailers and franchise systems, the text provides a clear understanding of the entire go-to-market process, whilst also explaining channel partners' business models and how to engage with them for effective market access.

Distribution Channels covers both the tactical and strategic dimensions of channel economics as well as containing information on accessing and servicing markets and customers, controlling brands, integrating web and online channels, building the value proposition and creating differentiation.

Comprehensive and clear, this book provides you with the knowledge needed to improve your business model to ensure maximum market exposure and successful product delivery.

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Julian Dent
ISBN 10: 0749462698 ISBN 13: 9780749462697
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Descripción Estado de conservación: New. Depending on your location, this item may ship from the US or UK. Nº de ref. de la librería 97807494626970000000

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Julian Dent
Editorial: Kogan Page Ltd, United Kingdom (2011)
ISBN 10: 0749462698 ISBN 13: 9780749462697
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Descripción Kogan Page Ltd, United Kingdom, 2011. Paperback. Estado de conservación: New. 2nd Revised edition. 235 x 159 mm. Language: English . Brand New Book. Using numerous real-life examples, Distribution Channels explores the chain that makes products and services available for market and explains how to make the most of each step of the process. By defining the role and significance of the various partners involved, including distributors, wholesalers, final-tier channel players, retailers and franchise systems, the text provides a clear understanding of the entire go-to-market process, whilst also explaining channel partners business models and how to engage with them for effective market access. Distribution Channels covers both the tactical and strategic dimensions of channel economics as well as containing information on accessing and servicing markets and customers, controlling brands, integrating web and online channels, building the value proposition and creating differentiation. Comprehensive and clear, this book provides you with the knowledge needed to improve your business model to ensure maximum market exposure and successful product delivery. Nº de ref. de la librería AA99780749462697

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Julian Dent
Editorial: Kogan Page Ltd, United Kingdom (2011)
ISBN 10: 0749462698 ISBN 13: 9780749462697
Nuevos Paperback Cantidad: 10
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The Book Depository
(London, Reino Unido)
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Descripción Kogan Page Ltd, United Kingdom, 2011. Paperback. Estado de conservación: New. 2nd Revised edition. 235 x 159 mm. Language: English . Brand New Book. Using numerous real-life examples, Distribution Channels explores the chain that makes products and services available for market and explains how to make the most of each step of the process. By defining the role and significance of the various partners involved, including distributors, wholesalers, final-tier channel players, retailers and franchise systems, the text provides a clear understanding of the entire go-to-market process, whilst also explaining channel partners business models and how to engage with them for effective market access. Distribution Channels covers both the tactical and strategic dimensions of channel economics as well as containing information on accessing and servicing markets and customers, controlling brands, integrating web and online channels, building the value proposition and creating differentiation. Comprehensive and clear, this book provides you with the knowledge needed to improve your business model to ensure maximum market exposure and successful product delivery. Nº de ref. de la librería AA99780749462697

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Julian Dent
Editorial: Kogan Page 2011-06-03, London (2011)
ISBN 10: 0749462698 ISBN 13: 9780749462697
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Descripción Kogan Page 2011-06-03, London, 2011. paperback. Estado de conservación: New. Nº de ref. de la librería 9780749462697

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Dent, Julian
Editorial: Kogan Page Ltd (2011)
ISBN 10: 0749462698 ISBN 13: 9780749462697
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Descripción Kogan Page Ltd, 2011. Estado de conservación: New. 2011. Second Edition. Paperback. Defining the role and significance of various partners involved in distribution channels, including wholesalers, final-tier channel players, retailers and franchise systems, this text provides an understanding of the entire go-to-market process, explaining channel partners' business models and how to engage with them for effective market access. Num Pages: 416 pages, black & white illustrations, figures. BIC Classification: KJMV9. Category: (P) Professional & Vocational. Dimension: 160 x 236 x 25. Weight in Grams: 630. . . . . . . Nº de ref. de la librería V9780749462697

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ISBN 10: 0749462698 ISBN 13: 9780749462697
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Descripción Kogan Page Ltd. Paperback. Estado de conservación: new. BRAND NEW, Distribution Channels: Understanding and Managing Channels to Market (2nd Revised edition), Julian Dent, Using numerous real-life examples, "Distribution Channels" explores the chain that makes products and services available for market and explains how to make the most of each step of the process. By defining the role and significance of the various partners involved, including distributors, wholesalers, final-tier channel players, retailers and franchise systems, the text provides a clear understanding of the entire go-to-market process, whilst also explaining channel partners' business models and how to engage with them for effective market access. "Distribution Channels" covers both the tactical and strategic dimensions of channel economics as well as containing information on accessing and servicing markets and customers, controlling brands, integrating web and online channels, building the value proposition and creating differentiation. Comprehensive and clear, this book provides you with the knowledge needed to improve your business model to ensure maximum market exposure and successful product delivery. Nº de ref. de la librería B9780749462697

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Dent, Julian
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ISBN 10: 0749462698 ISBN 13: 9780749462697
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Descripción Kogan Page 2011-06-03, 2011. Estado de conservación: New. Brand new book, sourced directly from publisher. Dispatch time is 24-48 hours from our warehouse. Book will be sent in robust, secure packaging to ensure it reaches you securely. Nº de ref. de la librería NU-LBR-00931227

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Julian Dent
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Descripción Kogan Page Ltd, 2011. PAP. Estado de conservación: New. New Book. Shipped from UK in 4 to 14 days. Established seller since 2000. Nº de ref. de la librería F6-9780749462697

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Dent, Julian
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Descripción Kogan Page Ltd. Estado de conservación: New. 2011. Second Edition. Paperback. Defining the role and significance of various partners involved in distribution channels, including wholesalers, final-tier channel players, retailers and franchise systems, this text provides an understanding of the entire go-to-market process, explaining channel partners' business models and how to engage with them for effective market access. Num Pages: 416 pages, black & white illustrations, figures. BIC Classification: KJMV9. Category: (P) Professional & Vocational. Dimension: 160 x 236 x 25. Weight in Grams: 630. . . . . . Books ship from the US and Ireland. Nº de ref. de la librería V9780749462697

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