Sinopsis
<div><div><div>The combination of market fragmentation and over-supply means the need to understand customers is greater than ever. <i>Develop your Marketing Skills</i> addresses key contemporary marketing issues in a way that allows readers to implement real changes to their organizations. <br><br>Covering product management, market research, communications, and pricing perspectives, the text gives insights into how theories and tools work in actual business scenarios.<i> </i>The authors show how to improve customer satisfaction and highlight timely issues such as sustainability.  <br><br>With clear diagrams, chapter summaries and suggested activities, this book offers a comprehensive introduction to the marketing field. <br><br>Now including a free application for iPhones that provides extracts from 9 books in the Sunday Times Creating Success series, quotes and tips from the experts.</div></div></div>
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Acerca de los autores
Neil Richardson is an experienced marketing/business practitioner. He is involved in supporting other professionals who seek advice about marketing and decision making as well as being a senior lecturer and CIM course leader at Leeds Business School. He has also co-authored Develop your Marketing Skills, Develop your PR Skills and A Quick Start Guide to Social Media Marketing (all published by Kogan Page).
Ruth Gosnay has been teaching as a Senior Lecturer in Marketing at Leeds Business School for 9 years. She specializes in marketing communications.
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Develop Your Marketing Skills (Creating Success)
Publicado por
Kogan Page, 2010
ISBN 10: 0749462426
ISBN 13: 9780749462420
Antiguo o usado
Tapa blanda
Librería: Devils in the Detail Ltd, Oxford, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
Condición: Very Good. Picture Shown is For Illustration Purposes Only, Please See Below For Further DetailsCONDITION ? VERY GOOD light wear and scuff marks to cover, pages in nice condition, shipped from the UK. Nº de ref. del artículo: 898/BT/255P 2420
Comprar usado
EUR 4,40
Gastos de envío:
EUR 18,22
De Reino Unido a Estados Unidos de America
Cantidad disponible: 1 disponibles