Develop Your Marketing Skills is a user-friendly guide appropriate for business people for whom implementation is the key issue. It outlines the key concepts and principles which govern the subject of marketing, such as product management, market research, communications, market coverage, creating a marketing plan and pricing perspectives. It also gives key insights into how theories and tools work in actual business scenarios, shows you how to improve customer satisfaction and highlights contemporary issues, such as sustainability. There are also summary pages at the end of each chapter containing questions and suggested activities, helping you to revise the basics and increase your confidence.
With many of the issues discussed being at the cutting edge of marketing research and practice, Develop Your Marketing Skills is a must for anybody wishing to enter the marketing profession, develop their current knowledge further or run their own business.
"Sinopsis" puede pertenecer a otra edición de este libro.
Neil Richardson is an experienced marketing/business practitioner. He is involved in supporting other professionals who seek advice about marketing and decision making as well as being a senior lecturer and CIM course leader at Leeds Business School. He has also co-authored Develop your Marketing Skills, Develop your PR Skills, A Quick Start Guide to Social Media Marketing & Customer-Centric Marketing (all published by Kogan Page).
Ruth Gosnay has been teaching as a Senior Lecturer in Marketing at Leeds Business School for 9 years. She specialises in marketing communications.
"Sobre este título" puede pertenecer a otra edición de este libro.
EUR 5,76 gastos de envío desde Reino Unido a España
Destinos, gastos y plazos de envíoEUR 5,17 gastos de envío desde Reino Unido a España
Destinos, gastos y plazos de envíoLibrería: Better World Books Ltd, Dunfermline, Reino Unido
Condición: Very Good. Ships from the UK. Used book that is in excellent condition. May show signs of wear or have minor defects. Nº de ref. del artículo: 38680130-20
Cantidad disponible: 1 disponibles
Librería: Bahamut Media, Reading, Reino Unido
Condición: Very Good. Shipped within 24 hours from our UK warehouse. Clean, undamaged book with no damage to pages and minimal wear to the cover. Spine still tight, in very good condition. Remember if you are not happy, you are covered by our 100% money back guarantee. Nº de ref. del artículo: 6545-9780749462246
Cantidad disponible: 1 disponibles
Librería: AwesomeBooks, Wallingford, Reino Unido
Condición: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. . Nº de ref. del artículo: 7719-9780749462246
Cantidad disponible: 1 disponibles
Librería: Anybook.com, Lincoln, Reino Unido
Condición: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Clean from markings In good all round condition. No dust jacket. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,350grams, ISBN:9780749462246. Nº de ref. del artículo: 9650723
Cantidad disponible: 1 disponibles
Librería: Bestsellersuk, Hereford, Reino Unido
Paperback. Condición: Fine. No.1 BESTSELLERS - great prices, friendly customer service â" all orders are dispatched next working day. Nº de ref. del artículo: mon0000858506
Cantidad disponible: 1 disponibles
Librería: Ria Christie Collections, Uxbridge, Reino Unido
Condición: New. PRINT ON DEMAND Book; New; Fast Shipping from the UK. No. book. Nº de ref. del artículo: ria9780749462246_lsuk
Cantidad disponible: Más de 20 disponibles
Librería: Better World Books, Mishawaka, IN, Estados Unidos de America
Condición: Very Good. Former library book; may include library markings. Used book that is in excellent condition. May show signs of wear or have minor defects. Nº de ref. del artículo: GRP81687530
Cantidad disponible: 1 disponibles
Librería: OM Books, Sevilla, SE, España
Condición: Usado - bueno. Nº de ref. del artículo: 9780749462246
Cantidad disponible: 1 disponibles