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Develop Your Marketing Skills: Understand Contemporary Marketing; Apply Theories and Principles; Use Research to Make Informed Decisions: 26 (Creating Success, 26) - Tapa blanda
Sinopsis
Develop Your Marketing Skills is a user-friendly guide appropriate for business people for whom implementation is the key issue. It outlines the key concepts and principles which govern the subject of marketing, such as product management, market research, communications, market coverage, creating a marketing plan and pricing perspectives. It also gives key insights into how theories and tools work in actual business scenarios, shows you how to improve customer satisfaction and highlights contemporary issues, such as sustainability. There are also summary pages at the end of each chapter containing questions and suggested activities, helping you to revise the basics and increase your confidence.
With many of the issues discussed being at the cutting edge of marketing research and practice, Develop Your Marketing Skills is a must for anybody wishing to enter the marketing profession, develop their current knowledge further or run their own business.
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Neil Richardson is an experienced marketing/business practitioner. He is involved in supporting other professionals who seek advice about marketing and decision making as well as being a senior lecturer and CIM course leader at Leeds Business School. He has also co-authored Develop your Marketing Skills, Develop your PR Skills, A Quick Start Guide to Social Media Marketing & Customer-Centric Marketing (all published by Kogan Page).
Ruth Gosnay has been teaching as a Senior Lecturer in Marketing at Leeds Business School for 9 years. She specialises in marketing communications.
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Develop Your Marketing Skills
Publicado por
Kogan Page, Limited, 2010
ISBN 10: 0749462248
ISBN 13: 9780749462246
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Tapa blanda
Librería: Better World Books Ltd, Dunfermline, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
Condición: Very Good. Ships from the UK. Used book that is in excellent condition. May show signs of wear or have minor defects. Nº de ref. del artículo: 38680130-20
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Develop Your Marketing Skills (Creating Success)
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Paperback. Condición: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Nº de ref. del artículo: 6545-9780749462246
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Develop Your Marketing Skills (Creating Success)
Librería: AwesomeBooks, Wallingford, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
Paperback. Condición: Very Good. Develop Your Marketing Skills (Creating Success) This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Nº de ref. del artículo: 7719-9780749462246
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Develop Your Marketing Skills
Publicado por
Kogan Page, 2011
ISBN 10: 0749462248
ISBN 13: 9780749462246
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Librería: Anybook.com, Lincoln, Reino Unido
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Develop Your Marketing Skills: Creating Success 92
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Paperback. Condición: Fine. No.1 BESTSELLERS - great prices, friendly customer service â" all orders are dispatched next working day. Nº de ref. del artículo: mon0000858506
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Develop Your Marketing Skills: Understand Contemporary Marketing; Apply Theories and Principles; Use Research to Make Informed Decisions
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Condición: New. PRINT ON DEMAND Book; New; Fast Shipping from the UK. No. book. Nº de ref. del artículo: ria9780749462246_lsuk
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Develop Your Marketing Skills
Publicado por
Kogan Page, Limited, 2010
ISBN 10: 0749462248
ISBN 13: 9780749462246
Antiguo o usado
Tapa blanda
Librería: Better World Books, Mishawaka, IN, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Condición: Very Good. Former library book; may include library markings. Used book that is in excellent condition. May show signs of wear or have minor defects. Nº de ref. del artículo: GRP81687530
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DEVELOP YOUR MARKETING SKILLS
Publicado por
KOGAN PAGE LTD, 2010
ISBN 10: 0749462248
ISBN 13: 9780749462246
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Librería: OM Books, Sevilla, SE, España
Calificación del vendedor: 5 de 5 estrellas
Condición: Usado - bueno. Nº de ref. del artículo: 9780749462246
Cantidad disponible: 1 disponibles