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Sinopsis
Anyone involved in business will, at some point, have to prepare a business plan - whether it is to raise finance, sell a business or develop a specific project. They are very unlikely to support something that is scrappy, untidy and badly written.
Starting with the premise that there's only ever one chance to make a good impression, How to Write a Business Plan covers all the issues involved in producing a plan - from profiling competitors and forecasting market development, to the importance of providing clear and concise financial information. Presented in a highly accessible format, How to Write a Business Plan also includes a full glossary, case histories and a detailed section on the related issue of how a company can best use internal business plans.
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Acerca del autor
Brian Finch is an independent consultant, with considerable experience of preparing and delivering effective business plans, as well as advising others on their preparation of winning material. He is the author of Effective Financial Management, also published by Kogan Page.
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How to Write a Business Plan: Create Your Strategy; Forecast Your Finances; Produce a Persuasive Plan (Sunday Times Creating Success)
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Kogan Page, 2010
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How to Write a Business Plan: (Creating Success Series) Third Edition: 69
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How to Write a Business Plan: Create Your Strategy; Forecast Your Finances; Produce a Persuasive Plan (Sunday Times Creating Success)
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How to Write a Business Plan : Create Your Strategy; Forecast Your Finances; Produce a Persuasive Plan
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ISBN 13: 9780749455828
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How to Write a Business Plan : Create Your Strategy; Forecast Your Finances; Produce a Persuasive Plan
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Kogan Page, Limited, 2010
ISBN 10: 0749455829
ISBN 13: 9780749455828
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How to Write a Business Plan: Create Your Strategy; Forecast Your Finances; Produce a Persuasive Plan (Sunday Times Creating Success)
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Kogan Page, 2010
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ISBN 13: 9780749455828
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How to Write a Business Plan: (Creating Success Series) Third Edition: 69
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How to Write a Business Plan: (Creating Success Series) Third Edition: 69
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How to Write a Business Plan: (Creating Success Series) Third Edition: 69
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How to Write a Business Plan : Create Your Strategy; Forecast Your Finances; Produce a Persuasive Plan
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Kogan Page, Limited, 2010
ISBN 10: 0749455829
ISBN 13: 9780749455828
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