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Sinopsis
In recent years, developing a value proposition has become a prime consideration for businesses. A value proposition is an analysis and quantified review of the business benefits, costs and value that a company can deliver to prospective customers and customer segments. Creating and Delivering your Value Proposition provides guidance for business leaders - demonstrating why having a strong value proposition is so important for a company. This practical new title shows readers how to build, deliver and harness value propositions to create profitable growth for a business, by utilizing the experience of clients and customers. Featuring global case studies and examples, Creating and Delivering your Value Proposition is an essential guide to understanding and developing a value-focused strategy for all senior practitioners.
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Acerca de los autores
Cindy Barnes is a business innovator and strategist. She founded Futurecurve after many years with Capgemini where she lead service development, sales, marketing, co-created new business units and was a client-side consultant. She began her career in engineering running large scale unionised factories for Smiths Group. She led R&D for Panavision where she developed a leading-edge technical product range which is still their most profitable range to date.
Cindy Barnes has studied engineering, physics, operations management and psychology and is the co-author of Creating and Delivering your Value Proposition published in 2009 by Kogan Page. She is clinically qualified in Transactional Analysis, a member of the British Association of Counselling and Psychotherapy, the British Psychological Society and holds an MBA.
Helen Blake is a strategist and B2B marketer. She spent over 20 years in senior positions for leading organisations including Accenture, Capgemini and KPMG, as well as creating growth strategies within new start-ups and mid-sized companies.
Helen Blake is trained in Transactional Analysis and a member of the International Transactional Analysis Association, is an alumna of Stanford University Business School and is the co-author of the best-selling book Creating and Delivering your Value Proposition published in 2009 by Kogan Page.
David Pinder is an expert communicator of complex ideas in writing, and has been chosen by major companies across the spectrum of business and technology to communicate complex ideas accessibly and compellingly. He is co-author Creating and Delivering Your Value Proposition (published by Kogan Page).
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- EditorialKogan Page
- Año de publicación2009
- ISBN 10 0749455128
- ISBN 13 9780749455125
- EncuadernaciónTapa blanda
- IdiomaInglés
- Número de edición1
- Número de páginas232
- Contacto del fabricanteno disponible
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Creating and Delivering Your Value Proposition: Managing Customer Experience for Profit
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Kogan Page, 2009
ISBN 10: 0749455128
ISBN 13: 9780749455125
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Creating and Delivering Your Value Proposition: Managing Customer Experience for Profit
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Paperback. Condición: Very Good. Creating and Delivering Your Value Proposition: Managing Customer Experience for Profit This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Nº de ref. del artículo: 7719-9780749455125
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Creating & Delivering Your Value Proposition: Managing Customer Experience for Profit
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ISBN 13: 9780749455125
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Creating and Delivering Your Value Proposition: Managing Customer Experience for Profit
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ISBN 10: 0749455128
ISBN 13: 9780749455125
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Creating and Delivering Your Value Proposition: Managing Customer Experience for Profit
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Kogan Page, 2009
ISBN 10: 0749455128
ISBN 13: 9780749455125
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Creating and Delivering Your Value Proposition: Managing Customer Experience for Profit
Publicado por
Kogan Page, 2009
ISBN 10: 0749455128
ISBN 13: 9780749455125
Antiguo o usado
Tapa blanda
Librería: Anybook.com, Lincoln, Reino Unido
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Condición: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,500grams, ISBN:9780749455125. Nº de ref. del artículo: 5828516
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