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Sinopsis
The Retail Value Chain analyses the changes in the retail industry such as internationalization and consolidation and looks at the strategic options open to companies. It covers retail structures, efficient consumer response, partnerships in retail value chains, demand management, store operations, IT trends, loyalty programmes, shopper information sharing and more.
In addition to providing useful insights into why retail operates the way it does, The Retail Value Chain describes the key concepts of Efficient Consumer Response (ECR) and provides several illustrative cases to demonstrate the results. As such, it is essential reading for both retail practitioners and students of retail and channel marketing.
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Acerca de los autores
Sami Finne is a principal consultant and the sector leader for the Retail & Consumer Products sector in Capgemini Consulting Finland, a member of the leadership team and Sales Director of Capgemini Consulting Finland. His focus areas include retail strategy and concept development, customer loyalty management, manufacturer-retailer collaboration models, organisation design and shopper analytics. He is also a well known speaker in top management seminars and conferences, and a visiting lecturer in several academic institutions, including Helsinki School of Economics and Helsinki University.
Hanna Sivonen is Senior Consultant in the Marketing, Sales and Service Transformation team of Capgemini Finland. She has extensive experience in projects for retail and consumer product companies, including category management, shopper analytics, shop-in-shop development, promotion management, marketing effectiveness and customer loyalty. Hanna has also carried out several strategic studies of global retail trends for leading Finnish retailers.
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- EditorialKogan Page
- Año de publicación2009
- ISBN 10 0749454563
- ISBN 13 9780749454562
- EncuadernaciónTapa dura
- IdiomaInglés
- Número de edición1
- Número de páginas386
- Contacto del fabricanteAuthorised Rep Compliance Ltd; GPSR Enquiries; info@authorisedrepcompliance.co.uk
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Hardcover. Condición: Very Good. The Retail Value Chain: How to Gain Competitive Advantage through Efficient Consumer Response (ECR) Strategies This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Nº de ref. del artículo: 7719-9780749454562
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The Retail Value Chain : How to Gain Competitive Advantage Through Efficient Consumer Response (ECR) Strategies
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ISBN 10: 0749454563
ISBN 13: 9780749454562
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