The Retail Value Chain: How to Gain Competitive Advantage Through Efficient Consumer Response (ECR) Strategies - Tapa dura
Sinopsis
The Retail Value Chain analyses the changes in the retail industry such as internationalization and consolidation and looks at the strategic options open to companies. It covers retail structures, efficient consumer response, partnerships in retail value chains, demand management, store operations, IT trends, loyalty programmes, shopper information sharing and more.
In addition to providing useful insights into why retail operates the way it does, The Retail Value Chain describes the key concepts of Efficient Consumer Response (ECR) and provides several illustrative cases to demonstrate the results. As such, it is essential reading for both retail practitioners and students of retail and channel marketing.
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Acerca de los autores
Sami Finne is a principal consultant and the sector leader for the Retail & Consumer Products sector in Capgemini Consulting Finland, a member of the leadership team and Sales Director of Capgemini Consulting Finland. His focus areas include retail strategy and concept development, customer loyalty management, manufacturer-retailer collaboration models, organisation design and shopper analytics. He is also a well known speaker in top management seminars and conferences, and a visiting lecturer in several academic institutions, including Helsinki School of Economics and Helsinki University.
Hanna Sivonen is Senior Consultant in the Marketing, Sales and Service Transformation team of Capgemini Finland. She has extensive experience in projects for retail and consumer product companies, including category management, shopper analytics, shop-in-shop development, promotion management, marketing effectiveness and customer loyalty. Hanna has also carried out several strategic studies of global retail trends for leading Finnish retailers.
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The Retail Value Chain : How to Gain Competitive Advantage Through Efficient Consumer Response (ECR) Strategies
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Kogan Page, Limited, 2008
ISBN 10: 0749454563
ISBN 13: 9780749454562
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Librería: Better World Books, Mishawaka, IN, Estados Unidos de America
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The Retail Value Chain: How to Gain Competitive Advantage through Efficient Consumer Response (ECR) Strategies
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Hardcover. Condición: Very Good. The Retail Value Chain: How to Gain Competitive Advantage through Efficient Consumer Response (ECR) Strategies This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Nº de ref. del artículo: 7719-9780749454562
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The Retail Value Chain: How to Gain Competitive Advantage through Efficient Consumer Response (ECR) Strategies
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Hardcover. Condición: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Nº de ref. del artículo: 6545-9780749454562
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The Retail Value Chain: How to Gain Competitive Advantage Through Efficient Consumer Response (ECR) Strategies
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Condición: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. In good all round condition. Dust jacket in good condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,950grams, ISBN:9780749454562. Nº de ref. del artículo: 9628978
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Retail Value Chain : How to Gain Competitive Advantage Through Efficient Consumer Response Ecr Strategies
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The Retail Value Chain: How to Gain Competitive Advantage through Efficient Consumer Response (ECR) Strategies
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Retail Value Chain : How to Gain Competitive Advantage Through Efficient Consumer Response Ecr Strategies
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The Retail Value Chain
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Calificación del vendedor: 5 de 5 estrellas
Hardback. Condición: New. The Retail Value Chain analyses the changes in the retail industry such as internationalization and consolidation and looks at the strategic options open to companies. It covers retail structures, efficient consumer response, partnerships in retail value chains, demand management, store operations, IT trends, loyalty programmes, shopper information sharing and more.In addition to providing useful insights into why retail operates the way it does, The Retail Value Chain describes the key concepts of Efficient Consumer Response (ECR) and provides several illustrative cases to demonstrate the results. As such, it is essential reading for both retail practitioners and students of retail and channel marketing. Nº de ref. del artículo: LU-9780749454562
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The Retail Value Chain: How to Gain Competitive Advantage through Efficient Consumer Response (ECR) Strategies
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Condición: New. 2009. Hardcover. The internationalization and consolidation of retailing is turning the traditional retail industry on its head. International purchasing, fast and efficient operational models and new technologies constantly challenge retailers. This title analyses the changes in the retail industry and the strategic options now open to companies. Num Pages: 384 pages, Illustrations, plans. BIC Classification: KJS; KNPR. Category: (P) Professional & Vocational. Dimension: 245 x 169 x 33. Weight in Grams: 716. . . . . . Nº de ref. del artículo: V9780749454562
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The Retail Value Chain: How to Gain Competitive Advantage through Efficient Consumer Response (ECR) Strategies
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