The 30 Day MBA demonstrates that going to business school is not the only way to acquire an MBA skill set - and that there are ways to gain the same knowledge, while saving both time and money. This book covers the essential elements and core disciplines in a top MBA program.
The subjects covered include accounting, business history, business law, economics, entrepreneurship, ethics and social responsibility, finance, marketing, operations, organizational behavior, personal development, quantitative and qualitative research and strategy.
This practical guide also incorporates external reading and resources, online library and information sources, case examples and links to online self-assessment tests to help readers keep track of their learning achievements.
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Colin Barrow is the author of more than 30 books in the fields of entrepreneurship, business management and international property development, and he has authored or co-authored ten books in the Dummies series. His books have been published by the BBC, The Economist, John Wiley and Kogan Page. Following a career in business where he held senior staff and line positions, including that of managing director of a substantial manufacturing enterprise with multi-plant and multi-country operations, he was Head of the Enterprise Group at Cranfield School of Management, a leading International Business School. He has lectured, researched and collaborated with colleagues in business schools in the UK, US, Canada, Australia, Asia and throughout Europe. He is the author of The Business Plan Workbook and Cut Costs Not Corners (Kogan Page).Review:
""Short of taking an MBA direction itself, this book offers a solid substitute... Any business library - and many a general interest lending library - needs this."" - Midwest Book Review
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Descripción Kogan Page, 2009. Paperback. Estado de conservación: New. Never used!. Nº de ref. de la librería P110749454121
Descripción Kogan Page Ltd, 2009. Paperback. Estado de conservación: Brand New. reprint edition. 336 pages. 9.50x6.00x1.00 inches. In Stock. Nº de ref. de la librería zk0749454121