Crisis Communication: Practical PR Strategies for Reputation Management & Company Survival: Practical PR Strategies for Reputation Management and Company Survival

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9780749454005: Crisis Communication: Practical PR Strategies for Reputation Management & Company Survival: Practical PR Strategies for Reputation Management and Company Survival
Críticas:

"GetAbstract reccomends this savvy guide to CEOs, executives and corporate communication manager. Read it before something happens" Mint (India)

Reseña del editor:

Senior management and leaders within companies embroiled in crisis, have learned the hard way what happens when the unthinkable becomes a reality - an accident results in death or injury; a failed company takeover causes share prices to plummet; or toxic food, medicines and drinks leads to mass hysteria. All attention focuses on the guilty parties - and the media can be expected to make this crisis headline news within a matter of hours.

No company or organisation is immune to crisis. Everyday, organisations run the risk of being affected. However, a crisis does not necessarily have to turn into a disaster for the business or organisation involved. Crisis Communication provides readers with advice on how to limit damage effectively by acting quickly and positively. Moreover, it explains how to turn a crisis into an opportunity by communicating efficiently, through the use of successful public relations strategies.

Providing information on accountability; crisis communication planning; building your corporate image; natural disasters; accidents; financial crises; legal issues; corporate re-organisation; food crises; dealing with negative press; media training; and risk managers, Crisis Communication is a thorough guide to help prepare your organisation for any future calamities.

Including international case studies, crisis communication checklists and sample crisis preparation documents, this book ensures that you are fully prepared for the absolute necessity of proactive crisis communication and proper planning, should you be confronted with a crisis.

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Anthonissen, Peter
ISBN 10: 0749454008 ISBN 13: 9780749454005
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Peter Anthonissen
Editorial: Kogan Page Ltd, United Kingdom (2008)
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Descripción Kogan Page Ltd, United Kingdom, 2008. Hardback. Estado de conservación: New. 234 x 157 mm. Language: English . Brand New Book. Senior management and leaders within companies embroiled in crisis, have learned the hard way what happens when the unthinkable becomes a reality - an accident results in death or injury; a failed company takeover causes share prices to plummet; or toxic food, medicines and drinks leads to mass hysteria. All attention focuses on the guilty parties - and the media can be expected to make this crisis headline news within a matter of hours. No company or organisation is immune to crisis. Everyday, organisations run the risk of being affected. However, a crisis does not necessarily have to turn into a disaster for the business or organisation involved. Crisis Communication provides readers with advice on how to limit damage effectively by acting quickly and positively. Moreover, it explains how to turn a crisis into an opportunity by communicating efficiently, through the use of successful public relations strategies. Providing information on accountability; crisis communication planning; building your corporate image; natural disasters; accidents; financial crises; legal issues; corporate re-organisation; food crises; dealing with negative press; media training; and risk managers, Crisis Communication is a thorough guide to help prepare your organisation for any future calamities. Including international case studies, crisis communication checklists and sample crisis preparation documents, this book ensures that you are fully prepared for the absolute necessity of proactive crisis communication and proper planning, should you be confronted with a crisis. Nº de ref. de la librería AAZ9780749454005

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5.

Peter Anthonissen
Editorial: Kogan Page Ltd, United Kingdom (2008)
ISBN 10: 0749454008 ISBN 13: 9780749454005
Nuevos Tapa dura Cantidad: 1
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The Book Depository US
(London, Reino Unido)
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[?]

Descripción Kogan Page Ltd, United Kingdom, 2008. Hardback. Estado de conservación: New. 234 x 157 mm. Language: English . Brand New Book. Senior management and leaders within companies embroiled in crisis, have learned the hard way what happens when the unthinkable becomes a reality - an accident results in death or injury; a failed company takeover causes share prices to plummet; or toxic food, medicines and drinks leads to mass hysteria. All attention focuses on the guilty parties - and the media can be expected to make this crisis headline news within a matter of hours. No company or organisation is immune to crisis. Everyday, organisations run the risk of being affected. However, a crisis does not necessarily have to turn into a disaster for the business or organisation involved. Crisis Communication provides readers with advice on how to limit damage effectively by acting quickly and positively. Moreover, it explains how to turn a crisis into an opportunity by communicating efficiently, through the use of successful public relations strategies. Providing information on accountability; crisis communication planning; building your corporate image; natural disasters; accidents; financial crises; legal issues; corporate re-organisation; food crises; dealing with negative press; media training; and risk managers, Crisis Communication is a thorough guide to help prepare your organisation for any future calamities. Including international case studies, crisis communication checklists and sample crisis preparation documents, this book ensures that you are fully prepared for the absolute necessity of proactive crisis communication and proper planning, should you be confronted with a crisis. Nº de ref. de la librería AAZ9780749454005

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Peter Anthonissen
Editorial: Kogan Page Ltd
ISBN 10: 0749454008 ISBN 13: 9780749454005
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Descripción Kogan Page Ltd. Hardback. Estado de conservación: new. BRAND NEW, Crisis Communication: Practical PR Strategies for Reputation Management and Company Survival, Peter Anthonissen, Senior management and leaders within companies embroiled in crisis, have learned the hard way what happens when the unthinkable becomes a reality - an accident results in death or injury; a failed company takeover causes share prices to plummet; or toxic food, medicines and drinks leads to mass hysteria. All attention focuses on the guilty parties - and the media can be expected to make this crisis headline news within a matter of hours. No company or organisation is immune to crisis. Everyday, organisations run the risk of being affected. However, a crisis does not necessarily have to turn into a disaster for the business or organisation involved. "Crisis Communication" provides readers with advice on how to limit damage effectively by acting quickly and positively. Moreover, it explains how to turn a crisis into an opportunity by communicating efficiently, through the use of successful public relations strategies. Providing information on accountability; crisis communication planning; building your corporate image; natural disasters; accidents; financial crises; legal issues; corporate re-organisation; food crises; dealing with negative press; media training; and risk managers, "Crisis Communication" is a thorough guide to help prepare your organisation for any future calamities. Including international case studies, crisis communication checklists and sample crisis preparation documents, this book ensures that you are fully prepared for the absolute necessity of proactive crisis communication and proper planning, should you be confronted with a crisis. Nº de ref. de la librería B9780749454005

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Peter Anthonissen
Editorial: Kogan Page Ltd 2008-09-03, London (2008)
ISBN 10: 0749454008 ISBN 13: 9780749454005
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Descripción Kogan Page Ltd 2008-09-03, London, 2008. hardback. Estado de conservación: New. Nº de ref. de la librería 9780749454005

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Peter Anthonissen
ISBN 10: 0749454008 ISBN 13: 9780749454005
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Descripción Hardback. Estado de conservación: New. Not Signed; Senior management and leaders within companies embroiled in crisis, have learned the hard way what happens when the unthinkable becomes a reality - an accident results in death or injury; a failed company takeover causes share prices to plummet; or toxic food, medicines and drinks leads to mass hyst. book. Nº de ref. de la librería ria9780749454005_rkm

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Anthonissen, Peter
ISBN 10: 0749454008 ISBN 13: 9780749454005
Nuevos Cantidad: 2
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BWB
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Descripción Estado de conservación: New. Depending on your location, this item may ship from the US or UK. Nº de ref. de la librería 97807494540050000000

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Anthonissen, Peter
Editorial: Kogan Page Ltd (2008)
ISBN 10: 0749454008 ISBN 13: 9780749454005
Nuevos Tapa dura Cantidad: 2
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Valoración
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Descripción Kogan Page Ltd, 2008. Estado de conservación: New. 2008. Hardcover. Providing information on accountability; crisis communication planning; building your corporate image; natural disasters; accidents; financial crises; legal issues; corporate re-organisation; food crises; dealing with negative press; media training; and risk managers, this title explains how to turn a crisis into an opportunity. Num Pages: 240 pages, Illustrations. BIC Classification: KJSP. Category: (P) Professional & Vocational. Dimension: 239 x 163 x 22. Weight in Grams: 574. . . . . . . Nº de ref. de la librería V9780749454005

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