Bridging the Culture Gap: A Practical Guide to International Business Communication

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9780749452742: Bridging the Culture Gap: A Practical Guide to International Business Communication

As globalization continues to gather momentum, the contact between business people from other countries is becoming more and more frequent. The more national boundaries a company crosses, the greater the scope for misunderstanding and conflict. To succeed internationally, it is essential to be able to break the barriers of culture, language and set patterns of thinking.

 

The second edition of Bridging the Culture Gap is a distillation of many years' work and is based on the real-life business situations of the authors' international clients. Readers will learn how to interpret a company's "party line," communicate with style, get their message across, be sensitive to other cultures, and ultimately win the deal. This updated edition also includes a new chapter on making oneself understood in "offshore" English.

 

Packed with cases, cultural awareness scales, communication tests and practical tips, this lively guide will help anyone of any nationality become a better communicator. Whether one's task is to give a presentation to a cross-cultural group or to negotiate with an overseas client, Bridging the Culture Gap will ensure that the reader has the cultural awareness to communicate the intended message.

"Sinopsis" puede pertenecer a otra edición de este libro.

About the Author:

Penny Cart has been the Research and Development Director at Canning, an international communications training agency, since 1988. She runs tailored courses for multinational clients.

Review:

"[I]nformal, easy-to-read... engaging... a worthwhile read for any procurement and supply chain professional needing to communicate and negotiate internationally." -- Supplymanagement.com

"Highly recommended." -- Choice

"One of the 30 best business books of 2005." -- Soundview Executive Book Summaries

"Sobre este título" puede pertenecer a otra edición de este libro.

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Descripción Kogan Page Ltd, United Kingdom, 2008. Paperback. Estado de conservación: New. 2nd Revised edition. Language: English . Brand New Book. As globalization continues to gathers momentum, the contact between business people from other countries is becoming more and more frequent. The more national boundaries a company crosses, the greater the scope for misunderstanding and conflict. To succeed internationally, it is essential to be able to break the barriers of culture, language and set patterns of thinking. The second edition of Bridging the Culture Gap, written by two of Canning s most experienced trainers, is a distillation of many years work and is based on the real-life business situations of their international clients. You ll find out how to interpret the party line, communicate with style, get your message across, be sensitive to other cultures, and ultimately, win the deal. This fully updated new edition also includes a new chapter on making yourself understood in English. Packed with fascinating cases, cultural awareness scales, communication style tests and practical tips, this lively guide will help anyone - of any nationality - to become a better communicator. Whether you re planning to give a presentation to a cross-cultural group or about to negotiate with an overseas client, Bridging the Culture Gap will ensure that your cultural awareness antennae are well tuned. Nº de ref. de la librería AA99780749452742

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Canning, Penny Carte, Chris Fox
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Descripción Kogan Page Ltd, United Kingdom, 2008. Paperback. Estado de conservación: New. 2nd Revised edition. Language: English . Brand New Book. As globalization continues to gathers momentum, the contact between business people from other countries is becoming more and more frequent. The more national boundaries a company crosses, the greater the scope for misunderstanding and conflict. To succeed internationally, it is essential to be able to break the barriers of culture, language and set patterns of thinking. The second edition of Bridging the Culture Gap, written by two of Canning s most experienced trainers, is a distillation of many years work and is based on the real-life business situations of their international clients. You ll find out how to interpret the party line, communicate with style, get your message across, be sensitive to other cultures, and ultimately, win the deal. This fully updated new edition also includes a new chapter on making yourself understood in English. Packed with fascinating cases, cultural awareness scales, communication style tests and practical tips, this lively guide will help anyone - of any nationality - to become a better communicator. Whether you re planning to give a presentation to a cross-cultural group or about to negotiate with an overseas client, Bridging the Culture Gap will ensure that your cultural awareness antennae are well tuned. Nº de ref. de la librería AA99780749452742

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Descripción Kogan Page 8/1/2008, 2008. Paperback or Softback. Estado de conservación: New. Bridging the Culture Gap: A Practical Guide to International Business Communication. Book. Nº de ref. de la librería BBS-9780749452742

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Descripción Kogan Page Ltd, 2008. Estado de conservación: New. As globalization continues to gathers momentum, the contact between business people from other countries is becoming more and more frequent. This title is a distillation of many years' work and is based on the real-life business situations of their international clients. Num Pages: 216 pages, black & white illustrations. BIC Classification: KJK; KJP. Category: (P) Professional & Vocational. Dimension: 231 x 156 x 13. Weight in Grams: 370. . 2008. 2nd. Paperback. . . . . . Nº de ref. de la librería V9780749452742

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