Artículos relacionados a Public Relations Strategy (PR In Practice)
Sinopsis
This challenging book reflects the intense discussion that is taking place on the nature of public relations and how it develops and supports management strategy. It links models and theories of strategic management to the PR function and discusses how globalization and the Internet are changing organizational PR strategy.
Full of clear and illustrative international case studies, it is a useful addition to the thinking practitioner's library, and an invaluable learning tool for students undertaking examinations in PR and related disciplines.
"Sinopsis" puede pertenecer a otra edición de este libro.
Acerca del autor
Following a successful career in media and industrial/commercial public relations, Dr. Sandra M Oliver currently lectures and researches at Thames Valley University in London. She is an external examiner for undergraduate and postgraduate degree programmes at Bournemouth and Stirling Universities respectively. She is founding editor in chief of the international academic quarterly Corporate Communications journal, a fellow of the Royal Society of Arts and chair of the International Public Relations Association.
Fragmento. © Reproducción autorizada. Todos los derechos reservados.
1. Not 'Just' Public Relations: PR strategy in a management context
What is strategy?; Power and influence; Public relations and organizational culture; Best practice; Corporate communication academic models; Semantics; Operational strategy; The feedback cycle; Control vs co-dependency; Campaign: PSA Peugeot Citroën, Spain
2. PR's Place on the Board: a core governance role
Top-down, bottom-up communication; From function to strategy; Cognitive dissonance: coping with conflict; The CEO as cultural icon; Performance assessment; Assessing future performance; Tangible and intangible assets; Reputation and the Operating and Financial Review; Strategic alliances; Campaign: TAASA, USA
3. Reputation Management: a celebrity-driven society
Corporate image; Image and branding; Corporate identity; Visual identity; Semiotics: logos and livery; Substance vs style; Reputation; Campaign: Standard Bank, South Africa
4. Internal Communication and PR: employees as ambassadors
Mayhem vs morale; Privacy and confidentiality; Communication as a core competency; Communicating change; A change development plan; Fairness vs flexibility; Communication as team effort; Campaign: Edelman Public Relations Worldwide, USA
5. Beyond 'Customer is King': sales and marketing promotion
Conceptual authenticity; Knowledge and skill; Value-added and IMC; Competitive advantage; Customer relations; Business-to-business relations; Web analysis and evaluation; Efficiency vs effectiveness; Tools and techniques; Promotion performance; Performance gaps; Marketing vs manufacturing; Campaign: 3M, USA
6. Media Relations: a borderless world view
Mass communication; Rhetoric vs reality; Message modelling; Think global, act local; Today's future; Campaign: Royal Caribbean International, USA
7. Research Method: measures and motives
Art vs science; Validity and reliability; Balanced scorecard; Narrative methods; Intertextuality analysis; PR as a social science; Campaign : Marriott Hotel Group, Indonesia
8. The Ethical Dimension: a moral imperative
PR vs propaganda; Ethical evaluation; Campaign: The Russian Public Relations Association
"Sobre este título" puede pertenecer a otra edición de este libro.
EUR 0,86
EUR 6,45 gastos de envío desde Reino Unido a Estados Unidos de America
Destinos, gastos y plazos de envío
Resultados de la búsqueda para Public Relations Strategy (PR In Practice)
Imagen de archivo
Public Relations Strategy (PR In Practice)
Librería: WorldofBooks, Goring-By-Sea, WS, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
Paperback. Condición: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Nº de ref. del artículo: GOR001725917
Gastos de envío:
EUR 6,45
De Reino Unido a Estados Unidos de America
Destinos, gastos y plazos de envío
Cantidad disponible: 1 disponibles
Imagen de archivo
Public Relations Strategy
Publicado por
Kogan Page, Limited, 2007
ISBN 10: 0749448652
ISBN 13: 9780749448653
Antiguo o usado
Tapa blanda
Librería: Better World Books: West, Reno, NV, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Condición: Very Good. Former library book; may include library markings. Used book that is in excellent condition. May show signs of wear or have minor defects. Nº de ref. del artículo: 38848140-6
Cantidad disponible: 1 disponibles
Imagen de archivo
Public Relations Strategy (PR In Practice)
Librería: AwesomeBooks, Wallingford, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
Paperback. Condición: Very Good. Public Relations Strategy (PR In Practice) This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Nº de ref. del artículo: 7719-9780749448653
Gastos de envío:
EUR 5,75
De Reino Unido a Estados Unidos de America
Destinos, gastos y plazos de envío
Cantidad disponible: 1 disponibles
Imagen de archivo
Public Relations Strategy (PR In Practice)
Librería: Bahamut Media, Reading, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
Paperback. Condición: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Nº de ref. del artículo: 6545-9780749448653
Gastos de envío:
EUR 8,04
De Reino Unido a Estados Unidos de America
Destinos, gastos y plazos de envío
Cantidad disponible: 1 disponibles
Imagen de archivo
Public Relations Strategy (PR in Practice)
Publicado por
Kogan Page, 2007
ISBN 10: 0749448652
ISBN 13: 9780749448653
Antiguo o usado
Tapa blanda
Librería: Phatpocket Limited, Waltham Abbey, HERTS, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
Condición: Good. Your purchase helps support Sri Lankan Children's Charity 'The Rainbow Centre'. Ex-library, so some stamps and wear, but in good overall condition. Our donations to The Rainbow Centre have helped provide an education and a safe haven to hundreds of children who live in appalling conditions. Nº de ref. del artículo: Z1-L-006-01483
Gastos de envío:
EUR 12,26
De Reino Unido a Estados Unidos de America
Destinos, gastos y plazos de envío
Cantidad disponible: 5 disponibles
Imagen de archivo
Public Relations Strategy (PR In Practice)
Librería: Brit Books, Milton Keynes, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
Paperback. Condición: Used; Very Good. ***Simply Brit*** Welcome to our online used book store, where affordability meets great quality. Dive into a world of captivating reads without breaking the bank. We take pride in offering a wide selection of used books, from classics to hidden gems, ensuring there is something for every literary palate. All orders are shipped within 24 hours and our lightning fast-delivery within 48 hours coupled with our prompt customer service ensures a smooth journey from ordering to delivery. Discover the joy of reading with us, your trusted source for affordable books that do not compromise on quality. Nº de ref. del artículo: 4277749
Gastos de envío:
EUR 18,42
De Reino Unido a Estados Unidos de America
Destinos, gastos y plazos de envío
Cantidad disponible: 1 disponibles
Imagen del vendedor
Public Relations Strategy
Publicado por
Kogan Page, 2007
ISBN 10: 0749448652
ISBN 13: 9780749448653
Antiguo o usado
Soft cover
Librería: Neville Wade, Berkhamsted, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
Soft cover. Condición: As New. No Jacket. Fine Part of the Institute of Public Relations PR in Practice series - reprint - first published 2001 - 146 pages - unmarked and undamaged. Nº de ref. del artículo: 16794/630
Gastos de envío:
EUR 28,80
De Reino Unido a Estados Unidos de America
Destinos, gastos y plazos de envío
Cantidad disponible: 1 disponibles
Imagen de archivo
Public Relations Strategy
Publicado por
Kogan Page, 2007
ISBN 10: 0749448652
ISBN 13: 9780749448653
Antiguo o usado
Tapa blanda
Librería: Buchpark, Trebbin, Alemania
Calificación del vendedor: 5 de 5 estrellas
Condición: Sehr gut. Zustand: Sehr gut | Sprache: Englisch | Produktart: Bücher. Nº de ref. del artículo: 3278373/2
Gastos de envío:
EUR 105,00
De Alemania a Estados Unidos de America
Destinos, gastos y plazos de envío
Cantidad disponible: 1 disponibles