Artículos relacionados a Creating Passion Brands: How to Build Emotional Brand...
Sinopsis
At the core of this book is an inspiring ideal: that for both commercial and social reasons, brands need the courage to stand for something, rather than responding to the latest consumer whim.
Faced with crowded markets, flat growth and growing consumer cynicism, brand marketers are looking for ways to deepen the emotional connection between brands and consumers. Through interviews and case studies, Creating Passion Brands demonstrates how belief-led brands like Google, Innocent, Zara and Camper have outstripped the growth of their peers by igniting passion among employees and consumers alike. They are passion brands and show the way forward for marketing in the 21st century.
Drawing on the very latest academic research and Millward Brown's unique global research into brand value, this book reveals a systematic approach to the business of creating a passion brand from an existing brand. Always vivid and often contentious, Creating Passion Brands explores what really counts at the heart of branding today.
"Sinopsis" puede pertenecer a otra edición de este libro.
Acerca de los autores
Dr Helen Edwards straddles the business and academic worlds of marketing through teaching, writing and consultancy. She is an award-winning columnist at Marketing Week, an adjunct associate Professor of Marketing at London Business School, and sits on the board of the UK Effies. She is also the author of Creating Passion Brands, published by Kogan Page and is based in London, UK.
She founded Passionbrand in 2005 - a boutique brand consultancy based in London, combining strategic and creative skills. Clients include Johnson & Johnson, 3M, Avon, Tesco, MetLife, Nationwide, EDF Energy, BBC Worldwide, Smith & Nephew, The World Economic Forum.
Derek Day has 30 years' experience working with brands, most recently as JWT's Worldwide Creative Director for Unilever, responsible for their biggest global brands. In his long career he has worked in virtually all product sectors and won creative and effectiveness awards for his work on Mercedes-Benz, BT, Unilever, Emirates and The Co-operative Bank. His own agency, PartnersBDDH, was formed in 1987 with Leslie Butterfield and was sold in 1998 in a $25 million deal.
Fragmento. © Reproducción autorizada. Todos los derechos reservados.
From understanding to obsession; The five symptoms of malaise of consumer-led brands; Why brands need belief; Why passive belief won't do; Just another brand or a Passionbrand?; Creating a Passionbrand identity; The four-corner model; Marketing imagination and the Passionpoint; From identity to reality; Leading from the heart.
"Sobre este título" puede pertenecer a otra edición de este libro.
- EditorialKogan Page
- Año de publicación2007
- ISBN 10 0749447621
- ISBN 13 9780749447625
- EncuadernaciónTapa blanda
- IdiomaInglés
- Número de edición1
- Número de páginas256
- Contacto del fabricanteno disponible
Comprar nuevo
Ver este artículo
EUR 42,42
EUR 7,43 gastos de envío desde Reino Unido a España
Destinos, gastos y plazos de envíoOtras ediciones populares con el mismo título
Resultados de la búsqueda para Creating Passion Brands: How to Build Emotional Brand...
Imagen del vendedor
Creating Passion Brands: How to Build Emotional Brand Connection with Customers
Publicado por
Kogan Page, 2007
ISBN 10: 0749447621
ISBN 13: 9780749447625
Antiguo o usado
Tapa blanda
Librería: WeBuyBooks, Rossendale, LANCS, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
Condición: Good. Most items will be dispatched the same or the next working day. A copy that has been read but remains in clean condition. All of the pages are intact and the cover is intact and the spine may show signs of wear. The book may have minor markings which are not specifically mentioned. Nº de ref. del artículo: wbs6735781881
Cantidad disponible: 1 disponibles
Imagen de archivo
Creating Passion Brands: How to Build Emotional Brand Connection with Customers
Publicado por
Kogan Page Ltd, United Kingdom, London, 2007
ISBN 10: 0749447621
ISBN 13: 9780749447625
Antiguo o usado
Paperback
Librería: WorldofBooks, Goring-By-Sea, WS, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
Paperback. Condición: Very Good. At the core of this book is an inspiring ideal: that for both commercial and social reasons, brands need the courage to stand for something, rather than responding to the latest consumer whim. Faced with crowded markets, flat growth and growing consumer cynicism, brand marketers are looking for ways to deepen the emotional connection between brands and consumers. Through interviews and case studies, Creating Passion Brands demonstrates how belief-led brands like Google, Innocent, Zara and Camper have outstripped the growth of their peers by igniting passion among employees and consumers alike. They are passion brands and show the way forward for marketing in the 21st century. Drawing on the very latest academic research and Millward Brown's unique global research into brand value, this book reveals a systematic approach to the business of creating a passion brand from an existing brand. Always vivid and often contentious, Creating Passion Brands explores what really counts at the heart of branding today. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Nº de ref. del artículo: GOR005038205
Cantidad disponible: 1 disponibles
Imagen de archivo
Creating Passion Brands: How to Build Emotional Brand Connection with Customers
Librería: Brit Books, Milton Keynes, Reino Unido
Calificación del vendedor: 4 de 5 estrellas
Paperback. Condición: Used; Very Good. ***Simply Brit*** Welcome to our online used book store, where affordability meets great quality. Dive into a world of captivating reads without breaking the bank. We take pride in offering a wide selection of used books, from classics to hidden gems, ensuring there is something for every literary palate. All orders are shipped within 24 hours and our lightning fast-delivery within 48 hours coupled with our prompt customer service ensures a smooth journey from ordering to delivery. Discover the joy of reading with us, your trusted source for affordable books that do not compromise on quality. Nº de ref. del artículo: 3666683
Cantidad disponible: 1 disponibles
Imagen de archivo
Creating Passion Brands: How to Build Emotional Brand Connection with Customers
Librería: AwesomeBooks, Wallingford, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
Paperback. Condición: Very Good. Creating Passion Brands: How to Build Emotional Brand Connection with Customers This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Nº de ref. del artículo: 7719-9780749447625
Cantidad disponible: 1 disponibles
Imagen de archivo
Creating Passion Brands: How to Build Emotional Brand Connection with Customers
Librería: Bahamut Media, Reading, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
Paperback. Condición: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Nº de ref. del artículo: 6545-9780749447625
Cantidad disponible: 1 disponibles
Imagen de archivo
Creating Passion Brands: How to Build Emotional Brand Connection With Customers
Publicado por
Kogan Page, 2007
ISBN 10: 0749447621
ISBN 13: 9780749447625
Antiguo o usado
Tapa blanda
Librería: Anybook.com, Lincoln, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
Condición: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,500grams, ISBN:9780749447625. Nº de ref. del artículo: 8494272
Cantidad disponible: 1 disponibles
Imagen de archivo
Creating Passion Brands: How to Build Emotional Brand Connection with Customers
Publicado por
Kogan Page Ltd, 2007
ISBN 10: 0749447621
ISBN 13: 9780749447625
Nuevo
Paperback / softback
Librería: THE SAINT BOOKSTORE, Southport, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
Paperback / softback. Condición: New. This item is printed on demand. New copy - Usually dispatched within 5-9 working days 464. Nº de ref. del artículo: C9780749447625
Cantidad disponible: Más de 20 disponibles
Imagen de archivo
Creating Passion Brands: How to Build Emotional Brand Connection with Customers
Librería: Ria Christie Collections, Uxbridge, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
Condición: New. In. Nº de ref. del artículo: ria9780749447625_new
Cantidad disponible: Más de 20 disponibles
Imagen de archivo
Creating Passion Brands: How to Build Emotional Brand Connection with Customers
Publicado por
Kogan Page Ltd, 2007
ISBN 10: 0749447621
ISBN 13: 9780749447625
Nuevo
Paperback / softback
Librería: THE SAINT BOOKSTORE, Southport, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
Paperback / softback. Condición: New. New copy - Usually dispatched within 4 working days. 464. Nº de ref. del artículo: B9780749447625
Cantidad disponible: Más de 20 disponibles
Imagen de archivo
Creating Passion Brands How to Build Emotional Brand Connection with Customers
Impresión bajo demandaLibrería: Revaluation Books, Exeter, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
Paperback. Condición: Brand New. illustrated edition. 244 pages. 9.25x6.00x0.75 inches. In Stock. This item is printed on demand. Nº de ref. del artículo: __0749447621
Cantidad disponible: 2 disponibles