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Public Affairs in Practice: A Practical Guide to Lobbying - Tapa blanda

Libro 5 de 18: PR In Practice

THOMSON, Stuart

 
9780749444723: Public Affairs in Practice: A Practical Guide to Lobbying
Tapa blanda
ISBN 10: 074944472X ISBN 13: 9780749444723
Editorial: Kogan Page, 2006

Sinopsis

<p>Public Affairs in Practice explains how public affairs (PA) is now much more than just political lobbying. Modern PA includes working with other policy-making bodies, such as regulators, commercial organizations and other interested parties.</p><p>This is the first book to examine the methods PA professionals use to make an impact. It takes each area of the industry in turn and looks at the tools involved in delivering a PA programme. It also highlights the potential benefits of public affairs, such as protecting an organization from perceived threats of new regulation; identifying new market opportunities; and raising the profile of an organization. Case studies and tips from industry professionals make this a practical "how to" guide for practitioners at all levels and students.</p><p>Importantly, the authors consider not only established markets the US, UK and Western Europe but also the opportunities presented to companies from these countries by the EU accession states and China, where there are currently very few PA professionals.</p><p>Finally, there is a discussion of future trends and developments in PA.</p>

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Acerca de los autores

Dr Stuart Thomson is a Public Affairs Consultant at Bircham Dyson Bell, the leading law firm and Parliamentary Agency. He was previously a Director at the public affairs arm of DLA Piper, the global law firm. He writes and lectures on business and political issues and is the author of several books. Stuart is also an honorary research fellow at the University of Aberdeen.

Dr Steve John is Director of Government Affairs for PepsiCo UK and Ireland. Before that, he ran Upstream, the political consultancy and regulatory affairs division of the international law firm, DLA Piper. He has also worked as a journalist and as a political consultant for a number of government relations firms.

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<p><i>Foreword by Senator George Mitchell </i></p><Br><p> <i>Preface by Stuart Thomson and Steve John </i></p><p> <b>1. Introduction</b></p><p> Public Affairs in Practice</p><p> What is lobbying?</p><p> Lobbying or public affairs?</p><p> How the UK public affairs industry has changed</p><p> What difference does public affairs make?</p><p> Public affairs around the globe</p><p> Getting into public affairs</p><p> Early stages</p><p> Codes of conduct</p><p> Overall</p><p> <b>2. The Art of Lobbying</b></p><p> Why lobby?</p><p> Monitoring</p><p> What do you want to do?</p><p> How policy is made in the UK</p><p> Policy</p><p> How to lobby</p><p> Contact programme</p><p> Meetings</p><p> Local government</p><p> Scotland</p><p> Wales</p><p> Europe</p><p> Global institutions</p><p> General rules</p><p> <b>3. Reputation and the Media</b></p><p> Media relations</p><p> Crisis management</p><p> <b>4. Managing Issues</b></p><p> Get to the heart of the issue</p><p> Building the evidence</p><p> Think tanks</p><p> Economic consultancies</p><p> Business schools</p><p> Polling organizations</p><p> Building support</p><p> Conclusion</p><p> <b>5. Stakeholder Relations</b></p><p> The value of stakeholders</p><p> Identify your stakeholders</p><p> Understanding your stakeholders</p><p> Engaging your stakeholders</p><p> Planning communications</p><p> Summary</p><p> <b>6. Corporate Social Responsibility</b></p><p> Definitions</p><p> Measuring CSR</p><p> The growth of CSR</p><p> Why CSR?</p><p> The role of government</p><p> Impact of CSR on public affairs</p><p> Conclusion</p><p> <b>7. Conclusion</b></p><p> On a personal level</p><p> Future trends and developments</p><p> Overall</p><p> Public affairs - a checklist</p><p> <b>8. Appendix - Codes of Conduct</b></p><p> CIPR</p><p> APPC</p><p> PRCA</p><p> EPACA</p><p> EULobby.net</p><p> SEAP</p>

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Editorial
Kogan Page
Año de publicación
2006
Idioma
Inglés
ISBN 10 
074944472X
ISBN 13 
9780749444723
Encuadernación
Tapa blanda
Número de edición
1
Número de páginas
192
Contacto del fabricante
no disponible
Persona responsable
EU Compliance Partner
hello@eucompliancepartner.com

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