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Public Affairs in Practice: A Practical Guide to Lobbying: A Guide to Lobbying (PR In Practice) - Tapa blanda
Sinopsis
Public Affairs in Practice explains how public affairs (PA) is now much more than just political lobbying. Modern PA includes working with other policy-making bodies, such as regulators, commercial organizations and other interested parties.
This is the first book to examine the methods PA professionals use to make an impact. It takes each area of the industry in turn and looks at the tools involved in delivering a PA programme. It also highlights the potential benefits of public affairs, such as protecting an organization from perceived threats of new regulation; identifying new market opportunities; and raising the profile of an organization. Case studies and tips from industry professionals make this a practical "how to" guide for practitioners at all levels and students.
Importantly, the authors consider not only established markets the US, UK and Western Europe but also the opportunities presented to companies from these countries by the EU accession states and China, where there are currently very few PA professionals.
Finally, there is a discussion of future trends and developments in PA.
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Acerca de los autores
Dr Stuart Thomson is a Public Affairs Consultant at Bircham Dyson Bell, the leading law firm and Parliamentary Agency. He was previously a Director at the public affairs arm of DLA Piper, the global law firm. He writes and lectures on business and political issues and is the author of several books. Stuart is also an honorary research fellow at the University of Aberdeen.
Dr Steve John is Director of Government Affairs for PepsiCo UK and Ireland. Before that, he ran Upstream, the political consultancy and regulatory affairs division of the international law firm, DLA Piper. He has also worked as a journalist and as a political consultant for a number of government relations firms.
Fragmento. © Reproducción autorizada. Todos los derechos reservados.
Foreword by Senator George Mitchell
Preface by Stuart Thomson and Steve John
1. Introduction
Public Affairs in Practice
What is lobbying?
Lobbying or public affairs?
How the UK public affairs industry has changed
What difference does public affairs make?
Public affairs around the globe
Getting into public affairs
Early stages
Codes of conduct
Overall
2. The Art of Lobbying
Why lobby?
Monitoring
What do you want to do?
How policy is made in the UK
Policy
How to lobby
Contact programme
Meetings
Local government
Scotland
Wales
Europe
Global institutions
General rules
3. Reputation and the Media
Media relations
Crisis management
4. Managing Issues
Get to the heart of the issue
Building the evidence
Think tanks
Economic consultancies
Business schools
Polling organizations
Building support
Conclusion
5. Stakeholder Relations
The value of stakeholders
Identify your stakeholders
Understanding your stakeholders
Engaging your stakeholders
Planning communications
Summary
6. Corporate Social Responsibility
Definitions
Measuring CSR
The growth of CSR
Why CSR?
The role of government
Impact of CSR on public affairs
Conclusion
7. Conclusion
On a personal level
Future trends and developments
Overall
Public affairs - a checklist
8. Appendix - Codes of Conduct
CIPR
APPC
PRCA
EPACA
EULobby.net
SEAP
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