<p>Losing top talent can cost businesses big money. The ability to identify and nurture talent is a trait that is shared by the market leading brands (such as Innocent and Virgin) featured as case studies in this book. A common misconception is that attracting and retaining talented staff is all about offering an attractive salary. But although pay is one of the leading motivators for choosing a job, learning and development opportunities and employer perceptions play an increasingly important role.<br><br>As well as adding to the debate on the 'war on talent', Thorne and Pellant present the latest best-practice thinking about becoming an employer of choice. Written in an accessible easy-to-follow style, this essential guide is a comprehensive introduction to talent management. It enables readers to quickly make sense of the term 'employer branding' and demonstrates how to apply it in order to become an attractive employer.</p>
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<b>Kaye Thorne </b>is a well-respected talent coach, management consultant, and founder of a creative consultancy based in the UK with associate partnerships in the US and Australia. She has worked with a number of leading organisations in developing their employer brand and is author of <i><b>Coaching for Change</b></i>, also published by Kogan Page.
Andy Pellant is a sought-after speaker, high-impact coach and culture change specialist who heads up emergentedge, an international consultancy firm specializing in the areas of coaching, leadership development and organizational change.
<p><b>1. What is talent?</b><br><br> So where do we start?<br><br> What is talent management?<br><br> Think about the bigger organizational picture<br><br> In summary<br><br> Autodesk case study<br><br> <b>2. The strategic role for HR</b><br><br> What roles can HR effectively provide?<br><br> In summary<br><br> Portman Building Society case study<br><br> <b>3. Becoming an employer of choice</b><br><br> Organizational brand model<br><br> Employer branding in practice<br><br> In summary<br><br> HSA case study<br><br> Virgin case study<br><br> <b>4. Supporting the new leaders</b><br><br> How do the best leaders lead?<br><br> What is the impact of leadership style on the retention of talent?<br><br> In summary<br><br> Universal Music Talent case study<br><br> <b>5. Future proofing the organization: the 'war for talent'</b><br><br> The war for talent<br><br> So how do you future proof an organization?<br><br> Making it happen<br><br> In summary<br><br> Tenon case study<br><br> <b>6. Talented people: what are the motivators and drivers?</b><br><br> So how do you engage the hearts and minds of talented people?<br><br> What is the biggest challenge about being talented?<br><br> How can HR help to motivate talented people?<br><br> Discretionary contribution<br><br> In summary<br><br> innocent case study<br><br> <b>7. How to create the right environment for talent to thrive</b><br><br> What do we know about talented people?<br><br> What do they want?<br><br> What conditions do talented people thrive in?<br><br> How do talented people prefer to learn?<br><br> Making learning a real experience<br><br> How do talented people like to be managed?<br><br> Creating a development plan for talented individuals<br><br> Managing the implementation of the talent development process<br><br> In summary<br><br> 3 Monkeys case study<br><br> <b>8. Creating the talent pool</b><br><br> Talent and employability<br><br> Growing talent<br><br> Managing the implementation of the talent development process<br><br> How well do you manage your talent?<br><br> In summary<br><br> Department for Transport case study<br><br> <b>9. Developing thought leadership</b><br><br> Knowledge management<br><br> What are the implications of being a thought leader?<br><br> What about original thought?<br><br> So how do you develop thought leadership?<br><br> How to generate ideas<br><br> Key actions to stimulate thought leadership<br><br> What are the implications of thought leadership for HR?<br><br> In summary<br><br> <b>10. The future for talent development</b><br><br> What will be the future trends in talent development?<br><br> <b>11. Talent -- a personal view</b><br><br> Talent -- a personal view: Peter Honey<br><br> Talent -- a personal view: Caitlin Hammond<br><br> Talent -- a personal view: Clayton Glen<br><br> Talent -- a personal view: Dennis Preston<br><br> Talent -- a personal view: David Parks<br><br> <b>12. The basis of our research</b></p>
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