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How to Run Successful Incentive Schemes - Tapa dura

Fisher, John G

 
9780749443962: How to Run Successful Incentive Schemes
Tapa dura
ISBN 10: 0749443960 ISBN 13: 9780749443962
Editorial: Kogan Page, 2005

Sinopsis

<p>The biggest asset for any organisation is a well-motivated workforce. Motivation breeds productivity which in turn generates profit: the key to a healthy future. But how many employees ever reach their potential at their place of work? Almost everyone has the capacity to perform better, and it is a shrewd manager who recognises that performance improvement programmes should be part of any long-term business plan.</p><p> Clearly set out, this third edition offers practical advice for any manager or director wishing to construct an effective motivation programme or incentive scheme for staff, salespeople or distributors. The topics covered include: the profit potential, the 'human audit', constructing the programme, building the budget, rewards effectiveness, flexible benefits, incentive travel, measuring performance, recognition systems.</p><p> Using relevant case histories from around the world, this new edition of How to Run Successful Incentive Schemes now contains updated information in keeping with the latest developments on the Internet and new software advances. Now endorsed by the Institute of Sales Promotion as a recommended text, it is a must-have primer for anyone with the responsibility for improving performance at work.</p>

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Acerca del autor

After taking a degree in languages at Oxford, <b>John G Fisher</b> started his business career in direct marketing and the insurance industry before establishing one of the country's leading performance improvement agencies. He specialisesin employee incentives, staff communication and conference/event planning. He is a regular columnist in the marketing press.

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<p><b> 1. The profit potential </b></p><p> Improving performance</p><p> Where should you begin?</p><p> Specific incremental profit</p><p> <b>2. The human audit </b></p><p> Human audit guidelines</p><p> Company performance</p><p> Personnel inventory</p><p> Digging deeper</p><p> Understanding job roles in detail</p><p> Recruiting the decision makers</p><p> Taking an overall view</p><p> Testing your presentation</p><p> <b>3. Constructing the programme </b></p><p> Motivation theory</p><p> Performance improvement in practice</p><p> Isolating the objectives</p><p> Quantitative objectives</p><p> Incentive techniques for individual participants</p><p> Variations for team participants</p><p> The middle-band concept</p><p> How long should the incentive programme last?</p><p> Rules and regulations</p><p> Tiered reward systems</p><p> <b>4. Building the budget </b></p><p> The concept of incremental profit</p><p> Cost headings</p><p> <b>5. Does more money motivate? </b></p><p> Basic salary</p><p> Salary plus commission</p><p> Performance-related pay (PRP)</p><p> Money - the worst motivator</p><p> <b>6. Flexible benefits </b></p><p> Benefits as security</p><p> Benefits as loyalty incentives</p><p> The stages of effective communication</p><p> Tax, insurance and financial planning issues</p><p> Administration</p><p> Is choice of benefits motivational?</p><p> <b>7. Incentive travel: everyone's top reward </b></p><p> Extraordinary rewards</p><p> Promising the earth</p><p> Making incentive travel different</p><p> Trends in incentive travel</p><p> Individual incentive travel</p><p> Significant product factors</p><p> Other means of transport</p><p> Forward planning of destinations</p><p> <b>8. Tangibles: merchandise </b></p><p> Merchandise catalogues</p><p> Invent your own catalogue!</p><p> <b>9. Tangibles: vouchers and services </b></p><p> Advantages of vouchers</p><p> Redeeming features: 'universal' vouchers</p><p> Disadvantages of vouchers</p><p> Administration</p><p> Voucher promotion</p><p> 'Designer awards'</p><p> Developing technology</p><p> <b>10. Events </b></p><p> Meetings and conferences</p><p> Hosted weekend incentives</p><p> Group activities</p><p> Staff parties</p><p> <b>11. Measure, monitor, mirror </b></p><p> Measure</p><p> Monitor</p><p> Mirror</p><p> <b>12. Recognition systems </b></p><p> Why recognition works</p><p> Types of corporate recognition</p><p> Club concepts</p><p> Distributor clubs</p><p> Frequent buyer/loyalty programmes</p><p> Informal recognition</p><p> <b>13. The future of incentives </b></p>

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Editorial
Kogan Page
Año de publicación
2005
Idioma
Inglés
ISBN 10 
0749443960
ISBN 13 
9780749443962
Encuadernación
Tapa dura
Número de edición
3
Número de páginas
256
Contacto del fabricante
no disponible
Persona responsable
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