* Leading innovators and IP experts provide advice on a range of topics including: the value of IP; European Union vs US law; buying and selling IP rights; action against counterfeiting and piracy
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Adam Jolly the consultant editor, is a business writer and editor and is currently working on projects with the OECD, Institute of Management, The DTI, and the Institute of Directors.Review:
"a practical reference source for both creators and users of intellectual property, directing them towards the best of current thinking and practice in building and developing a cost-effective portfolio of rights...a practical source of advice and reference filled with contributions from leading innovators and top patent and trade mark attorneys." commerce and industry "the value of a handbook of intellectual property management lies in its wide range of applications and contributors. forty separate intellectual property issues are addressed from brand equity to counterfeiting and dispute resolution." professional manager "forty chapters provide businesspersons with advice on aspects of intellectual property (ip) important to their business." journal of economic literature "an exceptionally insightful and practical discussion of ip management...what is so compelling about the usefulness of this text is the fact that the discussion, analysis and examples address real-world issues." the journal of product innovation management
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Descripción Kogan Page Business Books, 2004. Hardcover. Estado de conservación: New. Nº de ref. de la librería DADAX0749442239