"a practical reference source for both creators and users of intellectual property, directing them towards the best of current thinking and practice in building and developing a cost-effective portfolio of rights...a practical source of advice and reference filled with contributions from leading innovators and top patent and trade mark attorneys." commerce and industry "the value of a handbook of intellectual property management lies in its wide range of applications and contributors. forty separate intellectual property issues are addressed from brand equity to counterfeiting and dispute resolution." professional manager "forty chapters provide businesspersons with advice on aspects of intellectual property (ip) important to their business." journal of economic literature "an exceptionally insightful and practical discussion of ip management...what is so compelling about the usefulness of this text is the fact that the discussion, analysis and examples address real-world issues." the journal of product innovation managementFrom the Publisher:
This book is designed as a practical reference source for creators and users of intellectual property (IP), directing them towards the best of current thinking and practice in building and developing a cost-effective portfolio of rights.
Every year, The Patent Office receives over 30,000 patent applications and 34,000 trade mark applications. The potential for creating value from ideas, brands, designs and processes has never been greater. But neither has the speed at which innovation and creativity can be replicated around the world. Organizations need to find ways of keeping ahead of their rivals. To this end, the process of defining and protecting IP is becoming a mainstream activity with as much future impact as finance or marketing. IP protection can be equally important in securing the distinctive know-how and identity on which an organization is based.
A Handbook of Intellectual Property Management is a practical source of advice and reference filled with contributions from leading innovators and top patent and trade mark attorneys on a range of topics, including:
the value of IP
EU versus US
buying and selling rights
building an IP team
start-ups and spin-outs
acquisitions, flotation and liquidation
manufacturing and creative industries
consumer goods and financial services
patents, trade marks, copyright and design rights
action against counterfeiting, piracy and competitors
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Descripción Kogan Page Business Books, 2004. Hardcover. Estado de conservación: New. 1ST. Nº de ref. de la librería DADAX0749442239
Descripción Kogan Page Business Books, 2004. Hardcover. Estado de conservación: New. book. Nº de ref. de la librería 0749442239
Descripción Estado de conservación: Brand New. Book Condition: Brand New. Nº de ref. de la librería 97807494422311.0