A Handbook of Intellectual Property Management: Protecting, Developing and Exploiting Your IP Assets

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9780749442231: A Handbook of Intellectual Property Management: Protecting, Developing and Exploiting Your IP Assets
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"a practical reference source for both creators and users of intellectual property, directing them towards the best of current thinking and practice in building and developing a cost-effective portfolio of rights...a practical source of advice and reference filled with contributions from leading innovators and top patent and trade mark attorneys." commerce and industry "the value of a handbook of intellectual property management lies in its wide range of applications and contributors. forty separate intellectual property issues are addressed from brand equity to counterfeiting and dispute resolution." professional manager "forty chapters provide businesspersons with advice on aspects of intellectual property (ip) important to their business." journal of economic literature "an exceptionally insightful and practical discussion of ip management...what is so compelling about the usefulness of this text is the fact that the discussion, analysis and examples address real-world issues." the journal of product innovation management

Reseña del editor:

This book is designed as a practical reference source for creators and users of intellectual property (IP), directing them towards the best of current thinking and practice in building and developing a cost-effective portfolio of rights.

Every year, The Patent Office receives over 30,000 patent applications and 34,000 trade mark applications. The potential for creating value from ideas, brands, designs and processes has never been greater. But neither has the speed at which innovation and creativity can be replicated around the world. Organizations need to find ways of keeping ahead of their rivals. To this end, the process of defining and protecting IP is becoming a mainstream activity with as much future impact as finance or marketing. IP protection can be equally important in securing the distinctive know-how and identity on which an organization is based.

A Handbook of Intellectual Property Management is a practical source of advice and reference filled with contributions from leading innovators and top patent and trade mark attorneys on a range of topics, including:

the value of IP

EU versus US

brand identities

buying and selling rights

building an IP team

start-ups and spin-outs

acquisitions, flotation and liquidation

manufacturing and creative industries

consumer goods and financial services

patents, trade marks, copyright and design rights

action against counterfeiting, piracy and competitors

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Adam Jolly
Editorial: Kogan Page (2004)
ISBN 10: 0749442239 ISBN 13: 9780749442231
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Descripción Kogan Page, 2004. Hardcover. Estado de conservación: Very Good. A Handbook of Intellectual Property Management: Protecting, Developing and Exploiting Your IP Assets This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. . Nº de ref. de la librería 7719-9780749442231

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ISBN 10: 0749442239 ISBN 13: 9780749442231
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Descripción Kogan Page 27/08/2004, 2004. Estado de conservación: Good. Will be shipped promptly from UK warehouse. Book is in good condition with no missing pages, no damage or soiling and tight spine. There may be some dog-eared pages showing previous use but overall a great book. Nº de ref. de la librería 9053-9780749442231

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Descripción Kogan Page. Hardcover. Estado de conservación: As New. This copy appears to be in nearly new condition. Nº de ref. de la librería G0749442239I2N00

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Descripción Hardback. Estado de conservación: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Nº de ref. de la librería GOR002497757

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Descripción Estado de conservación: very_good. 581 Gramm. Nº de ref. de la librería M00749442239-V

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Descripción Kogan Page Business Books, 2004. Hardcover. Estado de conservación: As New. Like new condition. Nº de ref. de la librería XX-158-93-0178700

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Editor-Adam Jolly; Editor-Jeremy Philpott
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Descripción Kogan Page Business Books, 2004. Hardcover. Estado de conservación: Used: Very Good. Nº de ref. de la librería SONG0749442239

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