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"A nice job of explaining the whole process of research, from the initial inkling of the need to do research through reporting the results." Quirk's Marketing Research Review "We are adopting them as core texts on our CIM Research courses. They offer students and those interested in research the opportunity to purchase and study market research core topics separately and in depth." Graham Webb, Senior Programmes Manager, Marketing Sales and Retail, Park Lane College, Leeds "A great book for those who will come into contact with research at any level and are interested in the methods used or are looking for new ideas to broaden their own forms of research." Professional Marketing "A practical introduction to market research for students and for people who want to carry out or manage their own surveys." Journal of Economic LiteratureReseña del editor:
This practical guide to the basics of market research takes a clear, concise step-by-step approach. It describes and explains the various tools and techniques available to market researchers. Comparative examples and real-life international case studies help make the basics of market research straightforward and accessible.
Market Research in Practice assumes no previous knowledge of the subject and offers guidance for the reader who is either studying or completely new to market research.
The book also outlines data protection legislation and details the professional ethics incorporated in the MRS Code of Conduct.
the role of market research
market research design
focus groups and in-depth interviews
self-completion questionnaires and e-surveys
Part of the new Market Research in Practice series and published in association with the Market Research Society, Market Research in Practice is an invaluable guide for students, researchers, marketers and users of market research.
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Descripción Kogan Page, 2004. Paperback. Condición: New. Never used!. Nº de ref. del artículo: P110749441801
Descripción Kogan Page, 2004. Condición: New. book. Nº de ref. del artículo: M0749441801
Descripción Kogan Page Ltd, 2004. Paperback. Condición: Brand New. 272 pages. 9.00x6.00x0.75 inches. In Stock. Nº de ref. del artículo: zk0749441801
Descripción Kogan Page, 2004. Paperback. Condición: New. Nº de ref. del artículo: DADAX0749441801