Artículos relacionados a Market Research in Practice: A Guide to the Basics
Sinopsis
This practical guide to the basics of market research takes a clear, concise step-by-step approach. It describes and explains the various tools and techniques available to market researchers. Comparative examples and real-life international case studies help make the basics of market research straightforward and accessible.
Market Research in Practice assumes no previous knowledge of the subject and offers guidance for the reader who is either studying or completely new to market research.
The book also outlines data protection legislation and details the professional ethics incorporated in the MRS Code of Conduct.
Contents include:
the role of market research
market research design
desk research
focus groups and in-depth interviews
sampling
questionnaire design
interviewing
self-completion questionnaires and e-surveys
data analysis
report findings
Part of the new Market Research in Practice series and published in association with the Market Research Society, Market Research in Practice is an invaluable guide for students, researchers, marketers and users of market research.
"Sinopsis" puede pertenecer a otra edición de este libro.
Acerca de los autores
Paul Hague, based in Manchester, UK, is co- founder of B2B International. With 45 years of experience running market research agencies, his clients include Samsung, Microsoft, Henkel and Michelin. He has over 35 years of practical experience in running a successful market research agency and is the author of Market Research in Practice 5e and The Business Model Handbook, also published by Kogan Page.
Nick Hague, based in Manchester, UK, is co-founder and Head of Growth at B2B International. He is also a host on the B2B Insights Podcast in which he interviews experts on customer experience and branding.
Carol-Ann Morgan is a Director at B2B International and is in charge of research techniques. Before this she worked as a lecturer and social researcher at Salford University.
"Sobre este título" puede pertenecer a otra edición de este libro.
- EditorialKogan Page
- Año de publicación2004
- ISBN 10 0749441801
- ISBN 13 9780749441807
- EncuadernaciónTapa blanda
- IdiomaInglés
- Número de edición1
- Número de páginas264
- Contacto del fabricanteno disponible
Comprar nuevo
Ver este artículo
EUR 91,43
EUR 38,09 gastos de envío desde Estados Unidos de America a España
Destinos, gastos y plazos de envíoOtras ediciones populares con el mismo título
Resultados de la búsqueda para Market Research in Practice: A Guide to the Basics
Imagen de archivo
Market Research in Practice: A Guide to the Basics
Publicado por
Kogan Page Ltd, United Kingdom, London, 2004
ISBN 10: 0749441801
ISBN 13: 9780749441807
Antiguo o usado
Paperback
Librería: WorldofBooks, Goring-By-Sea, WS, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
Paperback. Condición: Very Good. This practical guide to the basics of market research takes a clear, concise step-by-step approach. It describes and explains the various tools and techniques available to market researchers. Comparative examples and real-life international case studies help make the basics of market research straightforward and accessible. Market Research in Practice assumes no previous knowledge of the subject and offers guidance for the reader who is either studying or completely new to market research. The book also outlines data protection legislation and details the professional ethics incorporated in the MRS Code of Conduct. Contents include: the role of market research market research design desk research focus groups and in-depth interviews sampling questionnaire design interviewing self-completion questionnaires and e-surveys data analysis report findings Part of the new Market Research in Practice series and published in association with the Market Research Society, Market Research in Practice is an invaluable guide for students, researchers, marketers and users of market research. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Nº de ref. del artículo: GOR003793621
Cantidad disponible: 2 disponibles
Imagen de archivo
Market Research in Practice: A Guide to the Basics (Market Research in Practice Series)
Publicado por
Kogan Page Business Books, 2004
ISBN 10: 0749441801
ISBN 13: 9780749441807
Antiguo o usado
Tapa blanda
Librería: Phatpocket Limited, Waltham Abbey, HERTS, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
Condición: Good. Your purchase helps support Sri Lankan Children's Charity 'The Rainbow Centre'. Ex-library, so some stamps and wear, but in good overall condition. Our donations to The Rainbow Centre have helped provide an education and a safe haven to hundreds of children who live in appalling conditions. Nº de ref. del artículo: Z1-B-013-02046
Cantidad disponible: 1 disponibles
Imagen de archivo
Market Research in Practice: A Guide to the Basics
Librería: Reuseabook, Gloucester, GLOS, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
Paperback. Condición: Used; Very Good. Dispatched, from the UK, within 48 hours of ordering. Though second-hand, the book is still in very good shape. Minimal signs of usage may include very minor creasing on the cover or on the spine. Nº de ref. del artículo: CHL2620701
Cantidad disponible: 1 disponibles
Imagen de archivo
Market Research in Practice: A Guide to the Basics
Publicado por
Kogan Page Business Books, 2004
ISBN 10: 0749441801
ISBN 13: 9780749441807
Antiguo o usado
Tapa blanda
Librería: medimops, Berlin, Alemania
Calificación del vendedor: 5 de 5 estrellas
Condición: very good. Gut/Very good: Buch bzw. Schutzumschlag mit wenigen Gebrauchsspuren an Einband, Schutzumschlag oder Seiten. / Describes a book or dust jacket that does show some signs of wear on either the binding, dust jacket or pages. Nº de ref. del artículo: M00749441801-V
Cantidad disponible: 1 disponibles
Imagen de archivo
Market Research in Practice: A Guide to the Basics
Publicado por
Kogan Page Business Books, 2004
ISBN 10: 0749441801
ISBN 13: 9780749441807
Antiguo o usado
Tapa blanda
Librería: medimops, Berlin, Alemania
Calificación del vendedor: 5 de 5 estrellas
Condición: good. Befriedigend/Good: Durchschnittlich erhaltenes Buch bzw. Schutzumschlag mit Gebrauchsspuren, aber vollständigen Seiten. / Describes the average WORN book or dust jacket that has all the pages present. Nº de ref. del artículo: M00749441801-G
Cantidad disponible: 1 disponibles
Imagen de archivo
Market Research in Practice : A Guide to the Basics
Publicado por
Kogan Page, Limited, 2004
ISBN 10: 0749441801
ISBN 13: 9780749441807
Antiguo o usado
Tapa blanda
Librería: Better World Books Ltd, Dunfermline, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
Condición: Very Good. New Ed. Ships from the UK. Former library book; may include library markings. Used book that is in excellent condition. May show signs of wear or have minor defects. Nº de ref. del artículo: GRP75334694
Cantidad disponible: 1 disponibles
Imagen de archivo
Market Research in Practice : A Guide to the Basics
Publicado por
Kogan Page, Limited, 2004
ISBN 10: 0749441801
ISBN 13: 9780749441807
Antiguo o usado
Tapa blanda
Librería: Better World Books Ltd, Dunfermline, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
Condición: Good. New Ed. Ships from the UK. Used book that is in clean, average condition without any missing pages. Nº de ref. del artículo: GRP102261734
Cantidad disponible: 1 disponibles
Imagen de archivo
Market Research in Practice: A Guide to the Basics
Publicado por
Kogan Page 03/01/2004, 2004
ISBN 10: 0749441801
ISBN 13: 9780749441807
Antiguo o usado
Tapa blanda
Librería: AwesomeBooks, Wallingford, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
Condición: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. . Nº de ref. del artículo: 7719-9780749441807
Cantidad disponible: 2 disponibles
Imagen de archivo
Market Research in Practice: A Guide to the Basics
Publicado por
Kogan Page 03/01/2004, 2004
ISBN 10: 0749441801
ISBN 13: 9780749441807
Antiguo o usado
Tapa blanda
Librería: Bahamut Media, Reading, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
Condición: Very Good. Shipped within 24 hours from our UK warehouse. Clean, undamaged book with no damage to pages and minimal wear to the cover. Spine still tight, in very good condition. Remember if you are not happy, you are covered by our 100% money back guarantee. Nº de ref. del artículo: 6545-9780749441807
Cantidad disponible: 2 disponibles
Imagen de archivo
Market Research in Practice: A Guide to the Basics (Market Research in Practice Series)
Publicado por
Kogan Page Business Books, 2004
ISBN 10: 0749441801
ISBN 13: 9780749441807
Antiguo o usado
Paperback
Librería: ThriftBooks-Reno, Reno, NV, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Paperback. Condición: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less 1.04. Nº de ref. del artículo: G0749441801I3N00
Cantidad disponible: 1 disponibles