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Sinopsis
With a free CD ROM containing key account selection software and planning tools.
Any organization's key accounts are its lifeblood. This highly practical book puts forward a unique yet simple planning methodology for identifying, obtaining, retaining and developing key customers.
Completely updated and revised with lots of new material to reflect the latest best practice, this edition will reinforce its standing as the premier book on the subject. This is one of very few books to take the long-term, team-selling strategic view of Key Account Management (KAM).
Apart from finding great resonance with business practitioners all over the world, Key Account Management has established itself on many academic reading lists. Translated into five languages, it was also short-listed for Business Book of the Year in Sweden (2002).
This new edition features:
lots of new case studies;
several new chapters;
significant updates on Selecting Key Customers, Key Account plans and the use of IT;
a new and updated CD ROM containing the Insight key account selection software and planning tools.
"Sinopsis" puede pertenecer a otra edición de este libro.
Acerca del autor
Peter Cheverton is a director of INSIGHT Marketing and People, now established as the leading international training and consultancy firm in Key and Global Account Management implementation. He is also the author of Global Account Management, Key Account Management, Key Marketing Skills, Key Account Management in Financial Services and Understanding Brands, all published by Kogan Page.
"Sobre este título" puede pertenecer a otra edición de este libro.
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Key Account Management: Tools and Techniques for Achieving Profitable Key Supplier Status
Publicado por
Kogan Page Business Books, 2004
ISBN 10: 0749441690
ISBN 13: 9780749441692
Antiguo o usado
Paperback
Librería: WorldofBooks, Goring-By-Sea, WS, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
Paperback. Condición: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Nº de ref. del artículo: GOR001661928
Cantidad disponible: 3 disponibles
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Key Account Management: Tools and Techniques for Achieving Profitable Key Supplier Status: A Complete Action Kit of Tools and Techniques for Achieving . Tools and Techniques for Achieving Profitable)
Librería: Reuseabook, Gloucester, GLOS, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
Paperback. Condición: Used; Very Good. Dispatched, from the UK, within 48 hours of ordering. Though second-hand, the book is still in very good shape. Minimal signs of usage may include very minor creasing on the cover or on the spine. Nº de ref. del artículo: CHL1600133
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Key Account Management: Tools and Techniques for Achieving Profitable Key Supplier Status: A Complete Action Kit of Tools and Techniques for Achieving . Tools and Techniques for Achieving Profitable)
Librería: Reuseabook, Gloucester, GLOS, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
Paperback. Condición: Used; Good. Dispatched, from the UK, within 48 hours of ordering. This book is in good condition but will show signs of previous ownership. Please expect some creasing to the spine and/or minor damage to the cover. Nº de ref. del artículo: CHL2019868
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Key Account Management: Tools and Techniques for Achieving Profitable Key Supplier Status: A Complete Action Kit of Tools and Techniques for Achieving . Tools & Techniques for Achieving Profitable)
Librería: Goldstone Books, Llandybie, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
Paperback. Condición: Very Good. All orders are dispatched within one working day from our UK warehouse. We've been selling books online since 2004! We have over 750,000 books in stock. No quibble refund if not completely satisfied. Nº de ref. del artículo: mon0007619532
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Key Account Management: Tools and Techniques for Achieving Profitable Key Supplier Status: A Complete Action Kit of Tools and Techniques for Achieving . Tools & Techniques for Achieving Profitable)
Librería: Bahamut Media, Reading, Reino Unido
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Paperback. Condición: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Nº de ref. del artículo: 6545-9780749441692
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Key Account Management: Tools and Techniques for Achieving Profitable Key Supplier Status: A Complete Action Kit of Tools and Techniques for Achieving . Tools & Techniques for Achieving Profitable)
Librería: AwesomeBooks, Wallingford, Reino Unido
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Paperback. Condición: Very Good. Key Account Management: Tools and Techniques for Achieving Profitable Key Supplier Status: A Complete Action Kit of Tools and Techniques for Achieving . Tools & Techniques for Achieving Profitable) This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Nº de ref. del artículo: 7719-9780749441692
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Key Account Management: Tools and Techniques for Achieving Profitable Key Supplier Status
Publicado por
Kogan Page, 2006
ISBN 10: 0749441690
ISBN 13: 9780749441692
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Librería: Anybook.com, Lincoln, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
Condición: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Clean from markings. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,950grams, ISBN:9780749441692. Nº de ref. del artículo: 9247093
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Key Account Management: Tools and Techniques for Achieving Profitable Key Supplier Status
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Kogan mit CD, 2004
ISBN 10: 0749441690
ISBN 13: 9780749441692
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Tapa blanda
Librería: Sigrun Wuertele buchgenie_de, Altenburg, Alemania
Calificación del vendedor: 5 de 5 estrellas
Condición: Sehr gut - gebraucht. Taschenbuch Sehr guter Zustand, Zustand: 2, Sehr gut - gebraucht, Taschenbuch Kogan mit CD , 2004 , Key Account Management: Tools and Techniques for Achieving Profitable Key Supplier Status, Peter Cheverton. Nº de ref. del artículo: BU314157
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Key Account Management: A Complete Action Kit of Tools and Techniques for Achieving Profitable Key Supplier Status (Key Account Management: Tools & Techniques for Achieving Profitable)
Publicado por
Kogan Page Business Books, 2004
ISBN 10: 0749441690
ISBN 13: 9780749441692
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paperback
Librería: HPB-Diamond, Dallas, TX, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
paperback. Condición: Very Good. Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority! Nº de ref. del artículo: S_445112974
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