Public Relations: A Practical Guide To The Basics (PR In Practice) - Tapa blanda

Sinopsis

<p>In the world of business, public relations affects all types of organization, however large or small, commercial or non-commercial. In this practical guide, Philip Henslowe, a public relations expert, takes the reader through the process of creating a PR campaign. He provides a valuable overview of the main areas of work involved, including:<br><br>Planning and outsourcing<br><br>Business writing<br><br>Working with printers, photographers and designers<br><br>Promotions, functions and other events<br><br>Crisis management<br><br>New developments in technology<br><br>Assessment and evaluation<br><br>This fully updated second edition now includes new information on professional advisers, spin doctors, PR in local government, financial PR, the advent of corporate social responsibility, and developments in technology.<br><br><i>Public Relations: A Practical Guide to the Basics</i> is endorsed by the Institute of Public Relations as a start-up guide to PR. Ideal too for the small or developing business, the book will serve as an indispensable reference tool for PR and non-PR professionals.</p>

"Sinopsis" puede pertenecer a otra edición de este libro.