Effective Internal Communication (PR In Practice) - Tapa blanda

Libro 7 de 18: PR In Practice

Smith, Lyn

 
9780749439484: Effective Internal Communication (PR In Practice)
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ISBN 10: 0749439483 ISBN 13: 9780749439484
Editorial: Kogan Page, 2005

Sinopsis

Internal communication has previously been overlooked in standard approaches to public relations, both in theory and in practice. The second edition of Effective Internal Communication explores the ways in which attitude is fast changing as more and more organizations recognise that good communication with their workforce is vital for continued success and profitability.

In a practical and jargon-free style, Effective Internal Communication looks at how internal communication is conducted across the different sectors and in organizations of differing sizes and complexity. Crammed with practical examples and useful advice, the book contains numerous topical case studies that serve to bring theory and often complex issues to life.

This completely up-to-date second edition looks at a wide range of issues related to internal communication, including managing internal communication, internal communication across the sectors, the legal framework, the measurement of results, the effects of technology and managing change.

The new edition also contains new chapters on communicating in a crisis, leadership by mid-level managers, and the future of internal communication.

"Sinopsis" puede pertenecer a otra edición de este libro.

Acerca del autor

Lyn Smith has worked as a professional communicator for over 30 years, starting out in film publicity, later moving on to internal communication in a commercial organization, and copywriting and media relations for a direct marketing agency. After working in newspaper journalism for several years, she returned to public relations, setting up her own public relations consultancy. She has worked in all sectors, including a wide range of not-for-profit organizations.

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Topics included are: *what makes up internal communication; *the business rationale for IC; *the audience for IC; *theories into practice; *managing IC in-house; *outsourcing the IC function; *how IC differs across sectors; *how the legal framework fits in; *the channels used; *benchmarking and measurement of results; and *the effects of technology. The book will also include a number of topical case studies throughout the text to bring the often complex issues to life.

"Sobre este título" puede pertenecer a otra edición de este libro.

Editorial
Kogan Page
Año de publicación
2005
Idioma
Inglés
ISBN 10 
0749439483
ISBN 13 
9780749439484
Encuadernación
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Número de edición
1
Número de páginas
240
Contacto del fabricante
no disponible
Persona responsable
eucomply OÜ
hello@eucompliancepartner.com

Pärnu mnt. 139b - 14
Tallinn
11317
Estonia

Otras ediciones populares con el mismo título

9780749452650: Effective Internal Communication (PR In Practice)

Edición Destacada

ISBN 10:  074945265X ISBN 13:  9780749452650
Editorial: Kogan Page, 2008
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