Reseña del editor
Setting up your own business is not for the faint hearted. Keeping a thriving business afloat and managing growth are equally challenging. A good grasp of business practice is essential if your business is to expand into a thriving enterprise. This book provides valuable information for those starting up and also for those who want to expand their existing business. It will show you how to: research your market; prepare a business plan; raise finance; understand the basics of accounting and taxation; develop a marketing and sales strategy; understand employment law; and manage for growth. Both authors are experienced entrepreneurs who are familiar with the challenges of starting up and running a business.
Biografía del autor
Jonathan Reuvid was formerly an economist for the French national oil company, Total. From there he moved into investment banking, financial consultancy and marketing. He has since embarked on a new career in business publishing, including editing and writing a series of international business books with Kogan Page. Jonathan is the author of several titles most notably including Working for Yourself and Working Abroad, both published by Kogan Page. Roderick Millar is an experienced writer on business practice and development. He is well placed to advise on small business issues as he has run his own company based in London for the past four years. He is the editor of several Kogan Page titles.
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