A guide to finance from the perspective of the pursuit of business growth. <i>How Come You Don't Understand Your Accountant?</i> uses the mechanism of a business proceeding from initial set-up through its first year of trading. Topics include: the balance sheet; market dynamics; budgeting and forecasting; fixed and variable costs; and more.
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<b>Bob Cinnamon</b> is an educator with a global reputation. As a director of the international training and consultancy firm, INSIGHT Marketing and People, Bob runs his popular masterclass and in-company training programme, Demystifying Financial Management, that has helped hundreds of managers and company directors from small and medium-sized businesses to major multi-nationals. Operating in some 30 countries, current clients include AstraZeneca, Avecia, BP, BT, Dow Corning, Dulux, DuPont, Glaxo SmithKline, Huntsman, ICI, JD Edwards, Pfizer, PPG, Qiagen and RoyalSunAlliance.
<p><b>1 So why do you want to know more about finance? </b><br><br> Learning<br><br> A tale of two languages<br><br> <b>2 The business cycle </b><br><br> Setting up a company<br><br> The Moving Balance Sheet®<br><br> Creating value<br><br> Cash and profit<br><br> Setting up and running the business -- the opening month<br><br> Profit and loss (P&L) account<br><br> The balance sheet<br><br> Month 2 business cycle<br><br> Going to the bank<br><br> Doing the books<br><br> <b>3 The books and double entry bookkeeping </b><br><br> Reports<br><br> Double entry bookkeeping<br><br> Taxation<br><br> <b>4 Where do all the business functions fit in? </b><br><br> Sales<br><br> Marketing<br><br> Manufacturing<br><br> Supply chain management<br><br> Human resources<br><br> IT, maintenance and engineering<br><br> Research and development<br><br> <b>5 Financial planning -- the budgets </b><br><br> Budgeting<br><br> Cash flow forecast<br><br> Avoiding bankruptcy -- how to generate cash<br><br> <b>6 Measuring business performance -- financial ratios </b><br><br> Size<br><br> P&L account (income statement) analysis<br><br> Balance sheet analysis<br><br> <b>7 How our investors see us -- stock market ratios </b><br><br> What accounts do our investors want to see?<br><br> Shares<br><br> <b>8 Valuing a company </b><br><br> Asset value<br><br> Multipliers<br><br> Market capitalization<br><br> Balanced scorecard<br><br> Cash flows<br><br> <b>9 Shareholder value and economic profit </b><br><br> Earnings before interest, tax, depreciation and amortization (EBITDA)<br><br> Economic profit<br><br> Total shareholder return (TSR)<br><br> <b>10 The hidden costs -- depreciation and amortization </b><br><br> Depreciation<br><br> Goodwill<br><br> Intangible assets<br><br> Capitalizing costs<br><br> Earnings before interest, tax, depreciation and amortization (EBITDA)<br><br> <b>11 What must we sell to make a profit? </b><br><br> Variable costs<br><br> Fixed costs<br><br> Break-even point<br><br> <b>12 Tools for evaluating projects </b><br><br> Payback<br><br> Discounted cash flow (DCF)<br><br> Net present value (NPV)<br><br> Internal rate of return (IRR)<br><br> Terminal values<br><br> Economic profit<br><br> Pitfalls<br><br> Other factors<br><br> <b>13 Where is all our cash? -- managing working capital </b><br><br> Stock (inventories)<br><br> Debtors<br><br> Creditors<br><br> Write-offs<br><br> Cash flow implications of working capital<br><br> <b>14 Next Steps </b><br><br> Training<br><br> Contact details<br><br> <b>15 Glossary of financial terms</b></p>
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