[GBS] MARKETING COMMUNICATIONS: 3EDN: An Integrated Approach - Tapa blanda

Smith, Dr. Paul; Taylor, Jonathan

 
9780749436698: [GBS] MARKETING COMMUNICATIONS: 3EDN: An Integrated Approach
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ISBN 10: 0749436697 ISBN 13: 9780749436698
Editorial: Kogan Page Ltd, 2001

Sinopsis

First published in 1993, this latest edition has been thoroughly updated and revised. New short cases, statistics and communications techniques, updated "shock" stories, fresh illustrations and photographs all combine to bring the book right up to date with the current international business scene. In this edition, Jonathan Taylor has worked as a contributor to bring fresh insight, drawing on his high-profile ad agency experience. New features of this third edition are: fresh content to meet the needs of the new CIM syllabus; a new e-marketing chapter; and online lecture support materials in the form of pre-prepared PowerPoint lectures. Maintaining the lively style of previous editions, this new edition is packed with visuals, practical tips and useful insights. The cases and examples are drawn from a diverse range of organizations and show successful solutions in action.

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Acerca del autor

Paul Smith is firmly established as one of Europe's leading marketing authors and is now a senior examiner for the CIM's new eMarketing Award. The CEO of Multimedia Marketing.com, the successful online e-business and e-marketing course providers, he is much sought-after as an international speaker and contributor to the marketing press. His other books are: Strategic Marketing Communications and Great Answers to Tough Marketing Questions (both Kogan Page). Jonathan Taylor, ex top10 ad agency MD, is now Chairman of Visionpoint, a leading marketing communications consultancy, and lecturers in marketing at the University of North London.

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Editorial
Kogan Page Ltd
Año de publicación
2001
Idioma
Inglés
ISBN 10 
0749436697
ISBN 13 
9780749436698
Encuadernación
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Número de edición
3
Número de páginas
752
Contacto del fabricante
no disponible
Persona responsable
no disponible

Otras ediciones populares con el mismo título

9780749442651: Marketing Communications: Integrating Offline and Online with Social Media

Edición Destacada

ISBN 10:  0749442654 ISBN 13:  9780749442651
Editorial: Kogan Page, 2004
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