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Sinopsis
An exploration of how to incorporate digital channels into conventional marketing. <i>Digital Marketing </i>demonstrates how to: reappraise the role of marketing in a digital marketplace; define the concepts that digital channels enable; and identify the customer-centric marketing goals of digital marketing.
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Acerca del autor
Will Rowan is an experienced marketer and e-commerce consultant with his roots in blue-chip direct marketing. His consultancy, TheCustomer.co.uk, provides digital marketing consultancy to leading companies, banks, professional and educational bodies and major direct marketing agencies. A member of the Institute of Direct Marketing, he regularly runs workshops and courses for the Institute. Will is also the author of The E-commerce Pocketbook (published by Management Pocketbooks). Will can be contacted at ask@thecustomer.co.uk or you can participate in an online discussion with him on the Web site that accompanies this book: www.TheDigitalMarketingBook.com.
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Digital Marketing: Using the New Technologies to Get Closer to Your Customers
Librería: AwesomeBooks, Wallingford, Reino Unido
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Hardcover. Condición: Very Good. Digital Marketing: Using the New Technologies to Get Closer to Your Customers This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. . Nº de ref. del artículo: 7719-9780749436643
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Digital Marketing
Librería: WeBuyBooks, Rossendale, LANCS, Reino Unido
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hardcover. Condición: Like New. Most items will be dispatched the same or the next working day. An apparently unread copy in perfect condition. Dust cover is intact with no nicks or tears. Spine has no signs of creasing. Pages are clean and not marred by notes or folds of any kind. Nº de ref. del artículo: rev8152583265
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Digital Marketing: Using the New Technologies to Get Closer to Your Customers
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Kogan Page 30/04/2002, 2002
ISBN 10: 0749436646
ISBN 13: 9780749436643
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Librería: Bahamut Media, Reading, Reino Unido
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Hardcover. Condición: Very Good. Shipped within 24 hours from our UK warehouse. Clean, undamaged book with no damage to pages and minimal wear to the cover. Spine still tight, in very good condition. Remember if you are not happy, you are covered by our 100% money back guarantee. Nº de ref. del artículo: 6545-9780749436643
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Digital Marketing: Using the New Technologies to get Closer to Your Customers
Publicado por
Kogan Page Business Books, 2002
ISBN 10: 0749436646
ISBN 13: 9780749436643
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Librería: Phatpocket Limited, Waltham Abbey, HERTS, Reino Unido
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Condición: Good. Your purchase helps support Sri Lankan Children's Charity 'The Rainbow Centre'. Ex-library, so some stamps and wear, but in good overall condition. Our donations to The Rainbow Centre have helped provide an education and a safe haven to hundreds of children who live in appalling conditions. Nº de ref. del artículo: Z1-R-016-01157
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