Knowledge Management: A State of Art Guide - Tapa blanda

Gamble, Paul R; Blackwell, John

 
9780749436490: Knowledge Management: A State of Art Guide
Tapa blanda
ISBN 10: 0749436492 ISBN 13: 9780749436490
Editorial: Kogan Page, 2001

Sinopsis

Knowledge management can be defined as identifying, organizing, transferring and using the information and knowledge, both personal and institutional, within an organization to support its strategic objectives. <i>Knowledge Management</i> sets out to show readers how to do so.

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Acerca de los autores

Paul R Gamble is the Professor of European Management at the University of Surrey, UK. He is also Director of the Surrey European Management School (SEMS) the University's graduate business school. During his 25-year marketing career, he has written over 150 papers and published several books. In recent years, he has worked on several major relationship marketing projects for leading corporations in Europe and the USA.

John Blackwell is a senior manager with IBM who specializes in advising clients on the implementation of knowledge management systems and strategies.

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Editorial
Kogan Page
Año de publicación
2001
Idioma
Inglés
ISBN 10 
0749436492
ISBN 13 
9780749436490
Encuadernación
Tapa blanda
Número de edición
1
Número de páginas
236
Contacto del fabricante
no disponible
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Tallinn
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