Sinopsis
Strategic Management adopts a highly focused, three-pronged approach to strategic management, including: a conventional teaching chapter; extracted readings from core texts; and specially designed case studies to illustrate the theory.
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Acerca de los autores
Professor Paul Joyce is the Director of the Research Centre, University of North London.
Professor Adrian Woods is Professor of Management at Brunel University. For several years he was Dean of the Faculty of Social Sciences at Brunel and previously has been Head of the Department of Management Studies there. He has degrees in economics, sociology, and education, and is a fellow of the Royal Society of Arts. His consultancy roles have included work for both the public and private sectors, as well as for the European Union in the Czech Republic and Lithuania. His research interests include business development, training and innovation.
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Strategic Management: A Fresh Approach to Developing Skills Knowledge and Creativity
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Kogan Page, 2001
ISBN 10: 0749435836
ISBN 13: 9780749435837
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