Artículos relacionados a Public Relations Strategy (PR In Practice)

Public Relations Strategy (PR In Practice) - Tapa blanda

Oliver FCIPR PhD, Sandra M

 
9780749435417: Public Relations Strategy (PR In Practice)
Tapa blanda
ISBN 10: 0749435410 ISBN 13: 9780749435417
Editorial: Kogan Page, 2001

Sinopsis

This volume reflects the intense discussion that is taking place on the nature of public relations and its role in developing and supporting management strategy. It is aimed at seasoned public relations practitioners and students who, although aware of the tactical requirements of the profession (for example, media relations, trade shows, publicity events, external publication production, and so on), struggle with questions concerning overall management strategy. The book includes case studies from around the world.

"Sinopsis" puede pertenecer a otra edición de este libro.

Acerca del autor

Following a successful career in media and industrial/commercial public relations, <b>Dr. Sandra M Oliver</b> currently lectures and researches at Thames Valley University in London. She is an external examiner for undergraduate and postgraduate degree programmes at Bournemouth and Stirling Universities respectively. She is founding editor in chief of the international academic quarterly <i>Corporate Communications</i> journal, a fellow of the Royal Society of Arts and chair of the International Public Relations Association.

"Sobre este título" puede pertenecer a otra edición de este libro.

Editorial
Kogan Page
Año de publicación
2001
Idioma
Inglés
ISBN 10 
0749435410
ISBN 13 
9780749435417
Encuadernación
Tapa blanda
Número de edición
1
Contacto del fabricante
no disponible
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