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Sinopsis
This handbook is based on research by Cranfield University School of Management, where the growth performance of some 15,000 independent firms in the UK is reviewed each year. The results are used to provide a management blueprint for significant growth and development. Each key area is dealt with using an integrated approach with assignments and useful case studies. The subjects covered include: financial management and control; human resource management; marketing strategy; organizational assessment; acquisitions, mergers and joint ventures; visionary leadership; e-business strategy; managing change; and constructing the complete business plan.
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Acerca del autor
Colin Barrow is Head of the Enterprise Group at the Cranfield School of Management. He has written numerous books including The Business Plan Workbook and Financial Management for the Small Business, both published by Kogan Page. Robert Brown directed the Graduate Enterprise Programme at Cranfield and leads the course on Entrepreneurship, part of their MBA programme. He is co-author of The Business Plan Workbook.
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