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Sinopsis
Competitive intelligence and analysis are essential elements of any business' marketing strategy in today's competitive marketplace. In order to understand the business environment and make effective business decisions, you must gather and analyze information on your customers, suppliers, distributors and retailers as well as your competitors. Competitive Intelligence will show you, from an international perspective, how to plan, prepare and implement an efficient CI system. Advice is provided on time-saving, avoiding information overload, vital technological assistance, internet and electronic databases, setting up an Intelligence Library, data mining, budget constraints and legal considerations.
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Reseña del editor
Competitive intelligence and analysis are essential elements of any business marketing and business strategy in today's competitive marketplace. In order to understand the business environment and make effective business decisions, you must gather and analyze information on your customers, suppliers, distributors and retailers as well as your competitors. This manual demonstrates, from an international perspective, how to plan, prepare and implement an efficient competitive intelligence system. Advice is provided on time-saving, avoiding information overload, vital technological assistance, Internet and electronic databases, setting up an intelligence library, data mining, budget constraints and legal considerations. Case studies are included.
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Competitive Intelligence: Create an Intelligent Organization and Compete to Win
Publicado por
Kogan Page Ltd, 2000
ISBN 10: 0749433124
ISBN 13: 9780749433123
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Competitive Intelligence: Create an Intelligent Organization and Compete to Win
Publicado por
Kogan Page Ltd, 2000
ISBN 10: 0749433124
ISBN 13: 9780749433123
Antiguo o usado
paperback
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Competitive Intelligence: Create An Intelligent Organization and Compete to Win
Publicado por
Kogan Page, 2000
ISBN 10: 0749433124
ISBN 13: 9780749433123
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Competitive Intelligence: Create An Intelligent Organization and Compete to Win
Publicado por
Kogan Page, 2000
ISBN 10: 0749433124
ISBN 13: 9780749433123
Antiguo o usado
Tapa blanda
Librería: Anybook.com, Lincoln, Reino Unido
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