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Sinopsis
Competitive intelligence and analysis are essential elements of any business' marketing strategy in today's competitive marketplace. In order to understand the business environment and make effective business decisions, you must gather and analyze information on your customers, suppliers, distributors and retailers as well as your competitors. Competitive Intelligence will show you, from an international perspective, how to plan, prepare and implement an efficient CI system. Advice is provided on time-saving, avoiding information overload, vital technological assistance, internet and electronic databases, setting up an Intelligence Library, data mining, budget constraints and legal considerations.
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Competitive intelligence and analysis are essential elements of any business marketing and business strategy in today's competitive marketplace. In order to understand the business environment and make effective business decisions, you must gather and analyze information on your customers, suppliers, distributors and retailers as well as your competitors. This manual demonstrates, from an international perspective, how to plan, prepare and implement an efficient competitive intelligence system. Advice is provided on time-saving, avoiding information overload, vital technological assistance, Internet and electronic databases, setting up an intelligence library, data mining, budget constraints and legal considerations. Case studies are included.
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Competitive Intelligence : A Guide to Your Organization's Survival
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Kogan Page, Limited, 2000
ISBN 10: 0749433124
ISBN 13: 9780749433123
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Competitive Intelligence: Create an Intelligent Organization and Compete to Win
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Paperback. Condición: Very Good. Competitive Intelligence: Create an Intelligent Organization and Compete to Win This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Nº de ref. del artículo: 7719-9780749433123
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Competitive Intelligence: Create an Intelligent Organization and Compete to Win
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Paperback. Condición: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Nº de ref. del artículo: 6545-9780749433123
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Competitive Intelligence : A Guide to Your Organization's Survival
Publicado por
Kogan Page, Limited, 2000
ISBN 10: 0749433124
ISBN 13: 9780749433123
Antiguo o usado
Tapa blanda
Librería: Better World Books Ltd, Dunfermline, Reino Unido
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Condición: Very Good. 0th Edition. Ships from the UK. Former library book; may include library markings. Used book that is in excellent condition. May show signs of wear or have minor defects. Nº de ref. del artículo: GRP69742916
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Competitive Intelligence: Create An Intelligent Organization and Compete to Win
Publicado por
Kogan Page, 2000
ISBN 10: 0749433124
ISBN 13: 9780749433123
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Condición: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Clean from markings. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,800grams, ISBN:9780749433123. Nº de ref. del artículo: 9931709
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Competitive Intelligence: Create An Intelligent Organization and Compete to Win
Publicado por
Kogan Page, 2000
ISBN 10: 0749433124
ISBN 13: 9780749433123
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Librería: Anybook.com, Lincoln, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
Condición: Poor. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Book contains pen & pencil markings. In poor condition, suitable as a reading copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,550grams, ISBN:9780749433123. Nº de ref. del artículo: 9821425
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Competitive Intelligence: A Guide to Your Organization's Survival Cook, Michelle and Cook, Curtis
Librería: Aragon Books Canada, OTTAWA, ON, Canada
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Competitive Intelligence: A Guide to Your Organization's Survival Cook, Michelle and Cook, Curtis
Librería: Aragon Books Canada, OTTAWA, ON, Canada
Calificación del vendedor: 3 de 5 estrellas
Condición: New. Nº de ref. del artículo: DCBAA--0007
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