COMPETITIVE INTELLIGENCE A GUIDE TO YOUR ORGANIZ - Tapa blanda

Cook, Michelle; Cook, Curtis W.

 
9780749433123: COMPETITIVE INTELLIGENCE A GUIDE TO YOUR ORGANIZ
Tapa blanda
ISBN 10: 0749433124 ISBN 13: 9780749433123
Editorial: Kogan Page, 2000

Sinopsis

Competitive intelligence and analysis are essential elements of any business' marketing strategy in today's competitive marketplace. In order to understand the business environment and make effective business decisions, you must gather and analyze information on your customers, suppliers, distributors and retailers as well as your competitors. Competitive Intelligence will show you, from an international perspective, how to plan, prepare and implement an efficient CI system. Advice is provided on time-saving, avoiding information overload, vital technological assistance, internet and electronic databases, setting up an Intelligence Library, data mining, budget constraints and legal considerations.

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Reseña del editor

Competitive intelligence and analysis are essential elements of any business marketing and business strategy in today's competitive marketplace. In order to understand the business environment and make effective business decisions, you must gather and analyze information on your customers, suppliers, distributors and retailers as well as your competitors. This manual demonstrates, from an international perspective, how to plan, prepare and implement an efficient competitive intelligence system. Advice is provided on time-saving, avoiding information overload, vital technological assistance, Internet and electronic databases, setting up an intelligence library, data mining, budget constraints and legal considerations. Case studies are included.

"Sobre este título" puede pertenecer a otra edición de este libro.

Editorial
Kogan Page
Año de publicación
2000
Idioma
Inglés
ISBN 10 
0749433124
ISBN 13 
9780749433123
Encuadernación
Tapa blanda
Número de edición
1
Número de páginas
272
Contacto del fabricante
no disponible
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