COMPETITIVE INTELLIGENCE A GUIDE TO YOUR ORGANIZ - Tapa blanda

Cook, Michelle; Cook, Curtis W.

9780749433123: COMPETITIVE INTELLIGENCE A GUIDE TO YOUR ORGANIZ

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ISBN 10: 0749433124 ISBN 13: 9780749433123

Editorial: Kogan Page, 2000

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Book by Cook Michelle Cook Curtis

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Competitive intelligence and analysis are essential elements of any business marketing and business strategy in today's competitive marketplace. In order to understand the business environment and make effective business decisions, you must gather and analyze information on your customers, suppliers, distributors and retailers as well as your competitors. This manual demonstrates, from an international perspective, how to plan, prepare and implement an efficient competitive intelligence system. Advice is provided on time-saving, avoiding information overload, vital technological assistance, Internet and electronic databases, setting up an intelligence library, data mining, budget constraints and legal considerations. Case studies are included.

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EditorialKogan Page
A�o de publicaci�n2000
ISBN 10 0749433124
ISBN 13 9780749433123
Encuadernaci�nTapa blanda
IdiomaIngl�s
N�mero de edici�n1
N�mero de p�ginas272

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Competitive Intelligence : A Guide to Your Organization's Survival

Cook, Michelle, Cook, Curtis

Publicado por Kogan Page, Limited, 2000

ISBN 10: 0749433124 ISBN 13: 9780749433123

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Librería: Better World Books, Mishawaka, IN, Estados Unidos de America

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Condici�n: Good. 0th Edition. Used book that is in clean, average condition without any missing pages. N� de ref. del art�culo: 50681718-6

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Competitive Intelligence : A Guide to Your Organization's Survival

Cook, Michelle, Cook, Curtis

Publicado por Kogan Page, Limited, 2000

ISBN 10: 0749433124 ISBN 13: 9780749433123

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Librería: Better World Books Ltd, Dunfermline, Reino Unido

Calificaci�n del vendedor: 5 de 5 estrellas

Condici�n: Very Good. 0th Edition. Ships from the UK. Former library book; may include library markings. Used book that is in excellent condition. May show signs of wear or have minor defects. N� de ref. del art�culo: GRP69742916

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Competitive Intelligence: Create An Intelligent Organization and Compete to Win

Cook, M. & Cook, C.

Publicado por Kogan Page, 2000

ISBN 10: 0749433124 ISBN 13: 9780749433123

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Librería: Anybook.com, Lincoln, Reino Unido

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Condici�n: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Clean from markings. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,800grams, ISBN:9780749433123. N� de ref. del art�culo: 9931709

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Competitive Intelligence: Create An Intelligent Organization and Compete to Win

Cook, M. and Cook, C.

Publicado por Kogan Page, 2000

ISBN 10: 0749433124 ISBN 13: 9780749433123

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Librería: Anybook.com, Lincoln, Reino Unido

Calificaci�n del vendedor: 5 de 5 estrellas

Condici�n: Poor. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Book contains pen & pencil markings. In poor condition, suitable as a reading copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,550grams, ISBN:9780749433123. N� de ref. del art�culo: 9821425

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