COMPETITIVE INTELLIGENCE A GUIDE TO YOUR ORGANIZ - Tapa blanda

Cook, Michelle; Cook, Curtis W.

9780749433123: COMPETITIVE INTELLIGENCE A GUIDE TO YOUR ORGANIZ

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ISBN 10: 0749433124 ISBN 13: 9780749433123

Editorial: Kogan Page, 2000

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Competitive intelligence and analysis are essential elements of any business' marketing strategy in today's competitive marketplace. In order to understand the business environment and make effective business decisions, you must gather and analyze information on your customers, suppliers, distributors and retailers as well as your competitors. Competitive Intelligence will show you, from an international perspective, how to plan, prepare and implement an efficient CI system. Advice is provided on time-saving, avoiding information overload, vital technological assistance, internet and electronic databases, setting up an Intelligence Library, data mining, budget constraints and legal considerations.

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Competitive intelligence and analysis are essential elements of any business marketing and business strategy in today's competitive marketplace. In order to understand the business environment and make effective business decisions, you must gather and analyze information on your customers, suppliers, distributors and retailers as well as your competitors. This manual demonstrates, from an international perspective, how to plan, prepare and implement an efficient competitive intelligence system. Advice is provided on time-saving, avoiding information overload, vital technological assistance, Internet and electronic databases, setting up an intelligence library, data mining, budget constraints and legal considerations. Case studies are included.

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Editorial: Kogan Page
A�o de publicaci�n: 2000
Idioma: Ingl�s
ISBN 10: 0749433124
ISBN 13: 9780749433123
Encuadernaci�n: Tapa blanda
N�mero de edici�n: 1
N�mero de p�ginas: 272
Contacto del fabricante: no disponible
Persona responsable: no disponible

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Competitive Intelligence : A Guide to Your Organization's Survival

Cook, Michelle, Cook, Curtis

Publicado por Kogan Page, Limited, 2000

ISBN 10: 0749433124 ISBN 13: 9780749433123

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Librería: Better World Books Ltd, Dunfermline, Reino Unido

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Condici�n: Very Good. 0th Edition. Ships from the UK. Former library book; may include library markings. Used book that is in excellent condition. May show signs of wear or have minor defects. N� de ref. del art�culo: GRP69742916

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Competitive Intelligence: Create an Intelligent Organization and Compete to Win

Michelle Cook, Curtis Cook

Publicado por Kogan Page, 2000

ISBN 10: 0749433124 ISBN 13: 9780749433123

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Librería: AwesomeBooks, Wallingford, Reino Unido

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Paperback. Condici�n: Very Good. Competitive Intelligence: Create an Intelligent Organization and Compete to Win This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. . N� de ref. del art�culo: 7719-9780749433123

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Competitive Intelligence: Create an Intelligent Organization and Compete to Win

Michelle Cook, Curtis Cook

Publicado por Kogan Page 01/06/2000, 2000

ISBN 10: 0749433124 ISBN 13: 9780749433123

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Librería: Bahamut Media, Reading, Reino Unido

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Paperback. Condici�n: Very Good. Shipped within 24 hours from our UK warehouse. Clean, undamaged book with no damage to pages and minimal wear to the cover. Spine still tight, in very good condition. Remember if you are not happy, you are covered by our 100% money back guarantee. N� de ref. del art�culo: 6545-9780749433123

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Competitive Intelligence: Create An Intelligent Organization and Compete to Win

Cook, M. & Cook, C.

Publicado por Kogan Page, 2000

ISBN 10: 0749433124 ISBN 13: 9780749433123

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Librería: Anybook.com, Lincoln, Reino Unido

Calificaci�n del vendedor: 5 de 5 estrellas

Condici�n: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Clean from markings. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,800grams, ISBN:9780749433123. N� de ref. del art�culo: 9931709

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Competitive Intelligence: Create An Intelligent Organization and Compete to Win

Cook, M. and Cook, C.

Publicado por Kogan Page, 2000

ISBN 10: 0749433124 ISBN 13: 9780749433123

Antiguo o usado Tapa blanda

Librería: Anybook.com, Lincoln, Reino Unido

Calificaci�n del vendedor: 5 de 5 estrellas

Condici�n: Poor. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Book contains pen & pencil markings. In poor condition, suitable as a reading copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,550grams, ISBN:9780749433123. N� de ref. del art�culo: 9821425

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