Artículos relacionados a BRANDING 2ND EDITION
Sinopsis
Branding is now central to the strategies of fast-moving consumer goods (FMCG) companies, those in the service sector and to business-to-business markets. This practical guide to branding helps the reader to plan their brand strategy and contains examples.
"Sinopsis" puede pertenecer a otra edición de este libro.
Reseña del editor
What separates a brand from a mere product? In this updated and revised new edition of ""Branding: A practical guide to planning your strategy,"" Geoffrey Randall poses this question. Examining leading brands such as Coca-Cola and IBM, he argues that the difference lies in providing a perceived quality and an ability to respond to changes in consumer tastes. The book examines these issues and provides practical help and advice on planning and launching a brand. It analyses the impact of the global market on branding and discusses how new brands can be planned and launched. The Internet is also explored and its effects on existing and new brands are discussed. Further practical advice is also included such as how to: * Advertise and promote a brand * Launch brands in service businesses and in business-to-business markets * Make an impact on a global market * Conduct brand planning and create a successful corporate strategy * Assess the impact of e-commerce and the Internet on brands and branding
Reseña del editor
Branding is now central to the strategies of fast-moving consumer goods (FMCG) companies, those in the service sector and to business-to-business markets. This practical guide to branding helps the reader to plan their brand strategy and contains examples.
"Sobre este título" puede pertenecer a otra edición de este libro.
Resultados de la búsqueda para BRANDING 2ND EDITION
Imagen de archivo
BRANDING 2ND EDITION
Librería: AwesomeBooks, Wallingford, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
Paperback. Condición: Very Good. BRANDING 2ND EDITION This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Nº de ref. del artículo: 7719-9780749432812
Comprar usado
EUR 4,79
Envío por EUR 4,94
Se envía de Reino Unido a Estados Unidos de America
Se envía de Reino Unido a Estados Unidos de America
Cantidad disponible: 2 disponibles
Imagen de archivo
BRANDING 2ND EDITION
Librería: Bahamut Media, Reading, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
Paperback. Condición: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Nº de ref. del artículo: 6545-9780749432812
Comprar usado
EUR 3,10
Envío por EUR 8,37
Se envía de Reino Unido a Estados Unidos de America
Se envía de Reino Unido a Estados Unidos de America
Cantidad disponible: 2 disponibles
Imagen de archivo
Branding : A Practical Guide to Planning Your Strategy
Publicado por
Kogan Page, Limited, 2000
ISBN 10: 0749432810
ISBN 13: 9780749432812
Antiguo o usado
Tapa blanda
Librería: Better World Books Ltd, Dunfermline, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
Condición: Very Good. Former library copy. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. Nº de ref. del artículo: GRP79218368
Comprar usado
EUR 6,15
Envío por EUR 6,00
Se envía de Reino Unido a Estados Unidos de America
Se envía de Reino Unido a Estados Unidos de America
Cantidad disponible: 1 disponibles
Imagen de archivo
Branding: A Practical Guide to Planning Your Strategy
Publicado por
Kogan Page, 2000
ISBN 10: 0749432810
ISBN 13: 9780749432812
Antiguo o usado
Tapa blanda
Librería: Phatpocket Limited, Waltham Abbey, HERTS, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
Condición: Good. Your purchase helps support Sri Lankan Children's Charity 'The Rainbow Centre'. Ex-library, so some stamps and wear, but in good overall condition. Our donations to The Rainbow Centre have helped provide an education and a safe haven to hundreds of children who live in appalling conditions. Nº de ref. del artículo: Z1-U-030-01645
Comprar usado
EUR 1,24
Envío por EUR 12,77
Se envía de Reino Unido a Estados Unidos de America
Se envía de Reino Unido a Estados Unidos de America
Cantidad disponible: 1 disponibles
Imagen de archivo
Branding: A Practical Guide to Planning Your Strategy (2nd Edn)
Publicado por
Kogan Page/Marketing Magazine, 2000
ISBN 10: 0749432810
ISBN 13: 9780749432812
Antiguo o usado
Tapa blanda
Librería: Anybook.com, Lincoln, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
Condición: Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Book contains pencil markings. In fair condition, suitable as a study copy. Library sticker on front cover. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,400grams, ISBN:9780749432812. Nº de ref. del artículo: 7071523
Comprar usado
EUR 4,72
Envío por EUR 15,86
Se envía de Reino Unido a Estados Unidos de America
Se envía de Reino Unido a Estados Unidos de America
Cantidad disponible: 1 disponibles
Imagen de archivo
Branding: A Practical Guide to Planning Your Strategy
Librería: Mispah books, Redhill, SURRE, Reino Unido
Calificación del vendedor: 4 de 5 estrellas
paperback. Condición: Very Good. Very Good. Dust Jacket may NOT BE INCLUDED.CDs may be missing. SHIPS FROM MULTIPLE LOCATIONS. book. Nº de ref. del artículo: ERICA82907494328102
Comprar usado
EUR 98,86
Envío por EUR 29,99
Se envía de Reino Unido a Estados Unidos de America
Se envía de Reino Unido a Estados Unidos de America
Cantidad disponible: 1 disponibles