Marketing for the Voluntary Sector: A Practical Guide for Charities and Non-Government Organizations fron 10 Leading Experts: A Practical Guide for Charities and Non-Government Organisations - Tapa blanda

9780749432508: Marketing for the Voluntary Sector: A Practical Guide for Charities and Non-Government Organizations fron 10 Leading Experts: A Practical Guide for Charities and Non-Government Organisations

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ISBN 10: 0749432500 ISBN 13: 9780749432508

Editorial: Kogan Page, 2001

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Cr�ticas:

"Offers a breadth of simple advice for smaller charities. The ideas are concise, the jargon is limited, and the essential premise that every charity, regardless of size or sector, must grasp and deliver these core principles seems irrefutable." -- Third Sector

Rese�a del editor:

Using extensive case studies, the authors of Marketing for the Voluntarty Sector address all the essential elements involved in marketing a voluntary organization to its customers and how this differs from commercial and business organizations and their methods

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