Marketing for the Voluntary Sector: A Practical Guide for Charities and Non-Government Organizations fron 10 Leading Experts - Tapa blanda

 
9780749432508: Marketing for the Voluntary Sector: A Practical Guide for Charities and Non-Government Organizations fron 10 Leading Experts
Tapa blanda
ISBN 10: 0749432500 ISBN 13: 9780749432508
Editorial: Kogan Page, 2001

Sinopsis

Using extensive case studies, the authors of Marketing for the Voluntarty Sector address all the essential elements involved in marketing a voluntary organization to its customers and how this differs from commercial and business organizations and their methods

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Acerca del autor

Paula Keaveney specializes in marketing and communications for charities. She has been Head of Communications at the Muscular Dystrophy Campaign and Head of Media and PR at NCH Action for Children. A former journalist, Paula has also worked for Save the Children, the Refugee Council and Autism Initiatives. She is a member of the Board of Trustees for the Muscular Dystrophy Campaign.

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Editorial
Kogan Page
Año de publicación
2001
Idioma
Inglés
ISBN 10 
0749432500
ISBN 13 
9780749432508
Encuadernación
Tapa blanda
Número de edición
1
Número de páginas
192
Editor
KEAVENEY Paula
Contacto del fabricante
no disponible
Persona responsable
eucomply
hello@eucompliancepartner.com

Pärnu mnt 139b-14
Tallinn
11317
Estonia