The Effective Use of Market Research: A Guide for Management to Grow the Business - Tapa blanda

Birn, Robin

 
9780749427726: The Effective Use of Market Research: A Guide for Management to Grow the Business
Tapa blanda
ISBN 10: 0749427728 ISBN 13: 9780749427726
Editorial: Kogan Page Ltd, 1999

Sinopsis

Examines the application of market research techniques, looking at the circumstances in which market research is necessary, explaining what management can expect to gain from research, and analyzing the type of management and marketing decisions which may be taken as a result. This third edition text includes information on: analysing markets; researching, developing and monitoring new products; developing and monitoring communications; identifying and measuring customer attitudes; assessing and improving the sales process; developing a marketing information system; what to measure and how to measure it; getting the information you really need; making sure that the customers are happy; tracking trends and changing decisions; and using research to grow your business.

"Sinopsis" puede pertenecer a otra edición de este libro.

Críticas

"A practical introduction to everything from first research to identifying customer attitudes." -- The Observer "This book should become the last word in addressing the issue - how to make effective use of market research. I commend it without hesitation to all professional marketing managers." -- Professor Michael J Thomas President of The Market Research Society "A welcome addition to the literature which distils professional knowledge and sound common sense in a compact style."-- Journal of the Market Research Society ""A practical introduction to everything from first research to identifying customer attitudes."" -- The Observer ""This book should become the last word in addressing the issue - how to make effective use of market research. I commend it without hesitation to all professional marketing managers."" -- Professor Michael J Thomas President of The Market Research Society ""A welcome addition to the literature which distils professional knowledge and sound common sense in a compact style.""-- Journal of the Market Research Society

Reseña del editor

Examines the application of market research techniques, looking at the circumstances in which market research is necessary, explaining what management can expect to gain from research, and analyzing the type of management and marketing decisions which may be taken as a result. This third edition text includes information on: analysing markets; researching, developing and monitoring new products; developing and monitoring communications; identifying and measuring customer attitudes; assessing and improving the sales process; developing a marketing information system; what to measure and how to measure it; getting the information you really need; making sure that the customers are happy; tracking trends and changing decisions; and using research to grow your business.

"Sobre este título" puede pertenecer a otra edición de este libro.

Editorial
Kogan Page Ltd
Año de publicación
1999
Idioma
Inglés
ISBN 10 
0749427728
ISBN 13 
9780749427726
Encuadernación
Tapa blanda
Número de páginas
192
Contacto del fabricante
no disponible
Persona responsable
no disponible

Otras ediciones populares con el mismo título

9780749407490: The Effective Use of Market Research: A Guide for Management

Edición Destacada

ISBN 10:  0749407492 ISBN 13:  9780749407490
Editorial: Kogan Page Ltd, 1992
Tapa blanda