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Strategic Planning: The Nine Step Cycle - Tapa blanda

Wootton, Simon; Horne, Terry

 
9780749420604: Strategic Planning: The Nine Step Cycle

Sinopsis

This practical book takes the reader step-by-step through a nine-stage planning programme. It raises questions about business strategy and planning and, in doing so, should put the reader in a better position to give their organization a clear sense of direction and a focused strategy.

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Reseña del editor

An interactive workbook with additional lecture material for academic and practitioner use.

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