Direct and Database Marketing: Targeting Interaction Control and Continuity - Tapa blanda

MCCORKELL, Graeme

 
9780749419608: Direct and Database Marketing: Targeting Interaction Control and Continuity
Tapa blanda
ISBN 10: 0749419601 ISBN 13: 9780749419608
Editorial: Kogan Page, 1997

Sinopsis

This text describes, and demonstrates through examples and case studies, how to adopt the methods, technology and techniques pioneered in direct marketing and apply them in the broader context of integrated marketing.

"Sinopsis" puede pertenecer a otra edición de este libro.

Acerca del autor

Will Rowan is an experienced marketer and e-commerce consultant with his roots in blue-chip direct marketing. His consultancy, TheCustomer.co.uk, provides digital marketing consultancy to leading companies, banks, professional and educational bodies and major direct marketing agencies. A member of the Institute of Direct Marketing, he regularly runs workshops and courses for the Institute. Will is also the author of The E-commerce Pocketbook (published by Management Pocketbooks). Will can be contacted at ask@thecustomer.co.uk or you can participate in an online discussion with him on the Web site that accompanies this book: www.TheDigitalMarketingBook.com.

"Sobre este título" puede pertenecer a otra edición de este libro.

Editorial
Kogan Page
Año de publicación
1997
Idioma
Inglés
ISBN 10 
0749419601
ISBN 13 
9780749419608
Encuadernación
Tapa blanda
Número de edición
1
Número de páginas
320
Contacto del fabricante
no disponible
Persona responsable
eucomply
hello@eucompliancepartner.com

Pärnu mnt 139b-14
Tallinn
11317
Estonia

Otras ediciones populares con el mismo título

9780749436704: Direct and Database Marketing: Targeting Interaction Control and Continuity

Edición Destacada

ISBN 10:  0749436700 ISBN 13:  9780749436704
Editorial: Kogan Page, 2019
Tapa blanda