How to Plan Your Competitive Strategy (Better Management Skills S.) - Tapa blanda

Layton, Sarah; Etc.; Hurd, Alfred; Lipsey, William

 
9780749419073: How to Plan Your Competitive Strategy (Better Management Skills S.)

Sinopsis

The core process of planning now to shape an organization's future is easy to understand but difficult to do. This book shows how to do the work that leads to competitive success. Senior management need to ask: Where are we? Where do we want to be? How can we get there? The process of answering these questions will make the strategy clear so implementation can follow.

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Reseña del editor

The core process of planning now to shape an organization's future is easy to understand but difficult to do. This book shows how to do the work that leads to competitive success. Senior management need to ask: Where are we? Where do we want to be? How can we get there? The process of answering these questions will make the strategy clear so implementation can follow.

"Sobre este título" puede pertenecer a otra edición de este libro.