Sinopsis
The successful integration of all aspects of marketing communications around one core positioning for a company or brand is vital if busy marketers are to gain maximum impact and effectiveness from a given budget. This text shows how to define key audiences and messages, and develop a strategy that will increase marketing impact. The book assesses the strengths and weaknesses of the various communcations routes available and gives guidance on selecting the right mix to meet the agreed objectives.
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Reseña del editor
The successful integration of all aspects of marketing communications around one core positioning for a company or brand is vital if busy marketers are to gain maximum impact and effectiveness from a given budget. This text shows how to define key audiences and messages, and develop a strategy that will increase marketing impact. The book assesses the strengths and weaknesses of the various communcations routes available and gives guidance on selecting the right mix to meet the agreed objectives.
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A Practical Guide to Integrated Marketing Communications (Marketing in Action S.)
Librería: AwesomeBooks, Wallingford, Reino Unido
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Paperback. Condición: Very Good. A Practical Guide to Integrated Marketing Communications (Marketing in Action S.) This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Nº de ref. del artículo: 7719-9780749415204
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A Practical Guide to Integrated Marketing Communications (Marketing in Action S.)
Librería: Bahamut Media, Reading, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
Paperback. Condición: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Nº de ref. del artículo: 6545-9780749415204
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A Practical Guide to Integrated Marketing Communications (Marketing in Action)
Publicado por
Kogan Page Ltd, 1998
ISBN 10: 0749415207
ISBN 13: 9780749415204
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Librería: Phatpocket Limited, Waltham Abbey, HERTS, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
Condición: Good. Your purchase helps support Sri Lankan Children's Charity 'The Rainbow Centre'. Ex-library, so some stamps and wear, but in good overall condition. Our donations to The Rainbow Centre have helped provide an education and a safe haven to hundreds of children who live in appalling conditions. Nº de ref. del artículo: Z1-C-027-01803
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Imagen de archivo
A Practical Guide to Integrated Marketing Communications
Publicado por
Kogan Page Ltd, 1995
ISBN 10: 0749415207
ISBN 13: 9780749415204
Antiguo o usado
Tapa blanda
Librería: Anybook.com, Lincoln, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
Condición: Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Book contains pencil markings. In fair condition, suitable as a study copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,350grams, ISBN:9780749415204. Nº de ref. del artículo: 9726706
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