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How to Write Sales Letters That Sell - Tapa blanda

Bird, Drayton

 
9780749414313: How to Write Sales Letters That Sell

Sinopsis

Including over 60 examples of sales letters, this guide demonstrates how correspondence can be both persuasive and effective. It explains how to time letters for maximum effect, how to create offers which will gain a response, and how to keep customers reading to the end of the letter.

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Reseña del editor

Including over 60 examples of sales letters, this guide demonstrates how correspondence can be both persuasive and effective. It explains how to time letters for maximum effect, how to create offers which will gain a response, and how to keep customers reading to the end of the letter.

Reseña del editor

Whatever is being sold -- high or low price, product or service -- the chances of a sales letter not being consigned to the waste basket will improve vastly if you follow this step-by-step advice.

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