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Sinopsis
Written by a professional copywriter, this guide provides information on techniques designed to improve the writing and communication skills of marketing department staff, whether they are trying to promote brands, products or services. Tips are given on how to create an impact, write headlines, prepare press releases, design techniques, write for different media and assess creative work.
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Reseña del editor
Written by a professional copywriter, this guide provides information on techniques designed to improve the writing and communication skills of marketing department staff, whether they are trying to promote brands, products or services. Tips are given on how to create an impact, write headlines, prepare press releases, design techniques, write for different media and assess creative work.
"Sobre este título" puede pertenecer a otra edición de este libro.
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Imagen del vendedor
Creating Effective Marketing Communications (Marketing in Action S.)
Publicado por
Kogan Page Ltd, 1998
ISBN 10: 0749412089
ISBN 13: 9780749412081
Antiguo o usado
Tapa dura
Librería: WeBuyBooks, Rossendale, LANCS, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
Condición: Good. Most items will be dispatched the same or the next working day. A copy that has been read but remains in clean condition. All of the pages are intact and the cover is intact and the spine may show signs of wear. The book may have minor markings which are not specifically mentioned. Nº de ref. del artículo: wbs3463577297
Cantidad disponible: 1 disponibles