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The Effective Use of Market Research: A Guide for Management - Tapa blanda

Birn, Robin

 
9780749407490: The Effective Use of Market Research: A Guide for Management

Sinopsis

This revised edition reviews how the widening application of research techniques can be used to improve management and marketing decision-making rather than just provide information. It includes a completely new chapter on developing a market information system.

"Sinopsis" puede pertenecer a otra edición de este libro.

Reseña del editor

This revised edition reviews how the widening application of research techniques can be used to improve management and marketing decision-making rather than just provide information. It includes a completely new chapter on developing a market information system.

"Sobre este título" puede pertenecer a otra edición de este libro.

Otras ediciones populares con el mismo título

9780749427726: The Effective Use of Market Research: A Guide for Management to Grow the Business

Edición Destacada

ISBN 10:  0749427728 ISBN 13:  9780749427726
Editorial: Kogan Page Ltd, 1999
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