Artículos relacionados a The Effective Use of Market Research: A Guide for Management

The Effective Use of Market Research: A Guide for Management - Tapa blanda

Birn, Robin

 
9780749407490: The Effective Use of Market Research: A Guide for Management

Sinopsis

This revised edition reviews how the widening application of research techniques can be used to improve management and marketing decision-making rather than just provide information. It includes a completely new chapter on developing a market information system.

"Sinopsis" puede pertenecer a otra edición de este libro.

Reseña del editor

This revised edition reviews how the widening application of research techniques can be used to improve management and marketing decision-making rather than just provide information. It includes a completely new chapter on developing a market information system.

"Sobre este título" puede pertenecer a otra edición de este libro.