Dynamic Strategic Management for the 1990's - Tapa dura

Sinopsis

This book is for those required to take the lead in dealing with the impact of change in business. It explores the division between those who see strategic management as a rational planning process and those who see it as an intuitive, adaptive, experimental, entrepreneurial process. The author stresses the importance of finding a practical solution to this conflict, one where both approaches can be applied at the same time. The book's contents include the following: conflicting approaches to management and the nature of change; control by variance - management information and control systems in closed change situations; control by grand design - conventional strategic management; why control by grand design will not work in the 1990s; control by trial and error - what companies actually do in open-ended change situations; resolving control tension - recommendations on organizational structure, culture and management resources. Using many international examples, the book rejects long-term planning and makes recommendations to resolve the tension that results from trying to balance intuition and short-term planning.

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