Creating Worldviews: Metaphor, Ideology and Language - Tapa dura

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James W. Underhill is a Professor at Rouen University, France. He has worked as a professional translator of both French and Czech and has published articles on poetics, metaphor and translation. He is the author of Creating Worldviews: Ideology, Metaphor and Language (Edinburgh University Press, 2011) and Ethnolinguistics and Cultural Concepts: Truth, Love, Hate and War (Cambridge University Press, 2012). The Rouen Ethnolinguistics Project (REP) was founded by James W. Underhill in the framework of the ERIAC RESEARCH GROUP at the University of Rouen, in Northern France. REP aims to further investigations into the philosophy of language and explorations of worldviews. You can find out more about the project here: Rouen Ethnolinguistics Project

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"Underhill's book is simultaneously a breath of fresh air and a rich source of stimulating insights, advancing and giving emphasis to new perspectives in critical metaphor analysis."

Professor Andrew Goatly, Lingnan University, Hong Kong

Encouraging readers to reflect upon language and the role metaphor plays in patterning ideas and thought, this book first offers a critical introduction to metaphor theory as it has emerged over the past thirty years in the United States. James W. Underhill then widens the scope of metaphor theory by investigating not only the worldview our language offers us, but also the worldviews which we adapt in our own ideological and personal interpretations of the world.

This book explores new avenues in metaphor theory in the work of contemporary French, German and Czech scholars. Detailed case studies marry metaphor theory with discourse analysis in order to investigate the ways the Czech language was reshaped by communist discourse, and the way fascism emerged in the German language. The third case study turns metaphor theory on its head: instead of looking for metaphors in language, it describes the way language systems (French & English) are understood in terms of metaphorically-framed concepts evolving over time.

Including a multilingual glossary of key terms and concepts, this is an ideal volume for anyone new to the topic, as well as those already interested in metaphor theory and the analysis of worldviews.

James W. Underhill lectures on Translation Studies at Stendhal University, Grenoble, France. He has worked as a professional translator of both French and Czech and has published widely on metaphor theory and poetics, translation and discourse analysis, including Humboldt, Worldview and Language (EUP, 2009).