Dictionary of Marketing: Over 6,000 Terms Clearly Defined - Tapa blanda

Ivanovic, A; Collin, P-H

 
9780747566212: Dictionary of Marketing: Over 6,000 Terms Clearly Defined
Tapa blanda
ISBN 10: 0747566216 ISBN 13: 9780747566212
Editorial: Bloomsbury, 2003

Sinopsis

Over 7 000 key terms covering all aspects of marketing, including market research, advertising, packaging and publicity. Terms explained in clear, simple English ; phonetic pronunciation for all main entries ; examples show words used in context ; quotations from magazines and newpapers.

"Sinopsis" puede pertenecer a otra edición de este libro.

Reseña del editor

This fully revised third edition contains 7,000 entries, each with a part of speech, a note on grammar, an encyclopaedic commentary, and an example sentence to show how the term is used in context. Differences between British and American usage highlighted Phonetic pronunciation given for all entries Useful supplements provide a SWOT analysis, sample rate card and print-specification form Quotations from magazines and newspapers give real-world contexts The Dictionary of Management is an invaluable tool for anyone who works in or studies marketing, and for any professional looking to understand the terms crucial to the growth and success of their business.

"Sobre este título" puede pertenecer a otra edición de este libro.

Editorial
Bloomsbury
Año de publicación
2003
Idioma
Inglés
ISBN 10 
0747566216
ISBN 13 
9780747566212
Encuadernación
Tapa blanda
Número de edición
3
Número de páginas
290
Contacto del fabricante
no disponible
Persona responsable
WordUnited GmbH
distribution@wordunited.com

Theodorstrasse 105
DUSSELDORF
40472
Alemania