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Sinopsis
Over 7 000 key terms covering all aspects of marketing, including market research, advertising, packaging and publicity. Terms explained in clear, simple English ; phonetic pronunciation for all main entries ; examples show words used in context ; quotations from magazines and newpapers.
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Reseña del editor
This fully revised third edition contains 7,000 entries, each with a part of speech, a note on grammar, an encyclopaedic commentary, and an example sentence to show how the term is used in context. Differences between British and American usage highlighted Phonetic pronunciation given for all entries Useful supplements provide a SWOT analysis, sample rate card and print-specification form Quotations from magazines and newspapers give real-world contexts The Dictionary of Management is an invaluable tool for anyone who works in or studies marketing, and for any professional looking to understand the terms crucial to the growth and success of their business.
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Dictionary of Marketing
Publicado por
Bloomsbury Publishing PLC, 2003
ISBN 10: 0747566216
ISBN 13: 9780747566212
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Softcover
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Dictionary of Marketing: Over 7,000 Terms Clearly Defined
Publicado por
Bloomsbury Publishing PLC, 2003
ISBN 10: 0747566216
ISBN 13: 9780747566212
Antiguo o usado
Paperback
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Dictionary of Marketing: Over 7,000 Terms Clearly Defined
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Paperback. Condición: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Nº de ref. del artículo: 6545-9780747566212
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Dictionary of Marketing: Over 7,000 Terms Clearly Defined
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Paperback. Condición: Very Good. Dictionary of Marketing: Over 7,000 Terms Clearly Defined This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Nº de ref. del artículo: 7719-9780747566212
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Dictionary of Marketing
Publicado por
Bloomsbury, 2003
ISBN 10: 0747566216
ISBN 13: 9780747566212
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Librería: Anybook.com, Lincoln, Reino Unido
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Condición: Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Clean from markings. In fair condition, suitable as a study copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,400grams, ISBN:9780747566212. Nº de ref. del artículo: 9828326
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Dictionary of Marketing: Over 7,000 Terms Clearly Defined
Publicado por
Bloomsbury, 2003
ISBN 10: 0747566216
ISBN 13: 9780747566212
Antiguo o usado
Tapa blanda
Librería: Anybook.com, Lincoln, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
Condición: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Clean from markings. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,400grams, ISBN:9780747566212. Nº de ref. del artículo: 9530965
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