Organizational Rhetoric: 2 (Key Themes in Organizational Communication) - Tapa blanda

Conrad, Charles

 
9780745647173: Organizational Rhetoric: 2 (Key Themes in Organizational Communication)
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ISBN 10: 0745647170 ISBN 13: 9780745647173
Editorial: Polity Press, 2011

Sinopsis

Why do citizens demand that their political systems be democratic, but tolerate autocratic rule within their organizations? Why do governments spend trillions to aid corporations in spite of intense opposition by the vast majority of their citizens? Why do most people accept cultural myths about economies and organizations in spite of contradictory evidence, while others resist them? This book argues that the answers lie in the power of organizational rhetoric--the strategic use of symbols to manipulate popular opinion and political power.

Organizational Rhetoric examines the mythical systems that underlie corporate influence and explains how corporate rhetors use these mythologies to create and sustain preferential public policies and favorable images. Each chapter also examines resistance to these mythologies, and concludes with an illustrative case study.

This accessible and engaging book asks readers to think carefully and critically about domination and resistance. Moreover, it engages them in an analysis of how their own practices contribute to underlying structures and ideologies, and how their actions could contribute to change.

"Sinopsis" puede pertenecer a otra edición de este libro.

Acerca del autor

Charles Conrad is Professor and Honors Scholar-Teacher at Texas A&M University.

De la contraportada

Why do citizens demand that their political systems be democratic, but tolerate autocratic rule within their organizations? Why do governments spend trillions to aid corporations in spite of intense opposition by the vast majority of their citizens? Why do most people accept cultural myths about economies and organizations in spite of contradictory evidence, while others resist them? This book argues that the answers lie in the power of organizational rhetoric--the strategic use of symbols to manipulate popular opinion and political power.

Organizational Rhetoric examines the mythical systems that underlie corporate influence and explains how corporate rhetors use these mythologies to create and sustain preferential public policies and favorable images. Each chapter also examines resistance to these mythologies, and concludes with an illustrative case study.

This accessible and engaging book asks readers to think carefully and critically about domination and resistance. Moreover, it engages them in an analysis of how their own practices contribute to underlying structures and ideologies, and how their actions could contribute to change.

"Sobre este título" puede pertenecer a otra edición de este libro.

Editorial
Polity Press
Año de publicación
2011
Idioma
Inglés
ISBN 10 
0745647170
ISBN 13 
9780745647173
Encuadernación
Tapa blanda
Número de edición
1
Número de páginas
208
Contacto del fabricante
no disponible
Persona responsable
no disponible

Otras ediciones populares con el mismo título

9780745647166: Organizational Rhetoric: 1 (Key Themes in Organizational Communication)

Edición Destacada

ISBN 10:  0745647162 ISBN 13:  9780745647166
Editorial: Polity Press, 2011
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