Lessons of a Lipstick Queen: Finding and Developing the Great Idea That Can Change Your Life

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9780743299589: Lessons of a Lipstick Queen: Finding and Developing the Great Idea That Can Change Your Life

From the perfect lip stick to mergers and acquisitions, Lessons of a Lipstick Queen follows Popy King's extraordinary journey through the world of business and teaches you how to be more entrepreneurial in your own life.
If an eighteen-year-old girl's search for the ideal matte lipstick can turn into a multimillion-dollar company, anything is possible. When Poppy King finished high school, all she had to show for herself were some lackluster grades and a hundred and one ways to get out of phys ed. Within three years, however, she was president of her own hugely successful lipstick brand, Poppy Industries.

How did she do it?

In Lessons of a Lipstick Queen, Poppy reveals how she managed to launch her business, extracting valuable lessons from the experience as she goes along. Through Poppy's example, you can learn how to become a real entrepreneur -- from recognizing a good idea and finding financing, to marketing yourself and your brand, to approaching the media and avoiding common pitfalls. Whether you are looking to go into business for the first time, or simply want to build on your current career, Poppy King is the voice of experience that you should be listening to.

In a world where everyone is eager to get ahead, it's essential to think like an entrepreneur. Much more than just a guide to success, Lessons of a Lipstick Queen is a candid adventure story designed to take you on a journey of self-discovery.

Filled with exercises, concrete tips, and Poppy's personal and professional anecdotes, this motivational book will help readers get in touch with their inner entrepreneur.

"Sinopsis" puede pertenecer a otra edición de este libro.

About the Author:

Poppy King is an internationally renowned trend spotter, creator, color expert and innovative business leader. She lives in Manhattan and runs her own cosmetics brand, Lipstick Queen.

Excerpt. © Reprinted by permission. All rights reserved.:

Ï»¿

1

You Already Have Ideas

Have you ever daydreamed?

Have you ever thought about doing something different?

Have you ever thought "If only..." or "I wish..."?

I am sure you have. We all have. Most of us just aren't conscious that we're doing it. Nor are we aware that some genuinely good ideas are lurking within these throwaway thoughts.

Anyone who has seen an idea through to a reality has started right where you are -- just by thinking about it. That is exactly how I began my lipstick business. Who would have imagined that a multimillion-dollar company could spring from what seemed like the small and insignificant thoughts of a schoolgirl?

Lesson 1: Everyone has ideas

In cartoons, when characters have ideas, lightbulbs appear above their heads. Eureka! This is how we think ideas should come to us. Like bolts of lightning -- sudden...clear...visible.

In real life, most ideas are much hazier. They ebb and flow like flotsam and jetsam, bobbing around on our stream of consciousness. And just like the junk floating around on the water, some of it floats away and some floats back. We often treat these thoughts like garbage, but they aren't.

Many people will swear up and down that they are not good at coming up with ideas, when what they're really lacking is confidence: the confidence to believe that their own ideas could be real.

Very few of us experience what we've been taught to think of as the "big ideas" that arrive as an epiphany and call us to immediate action. Yet all of us, every single one of us, experience the other variety: the slow, steadier, repetitive thoughts that seem insignificant. We may be reluctant to call them ideas. We may think of them more as background noise. Even at this moment, you may still be thinking, I don't have any real ideas. But if you remove some of the mystique and realize that ideas don't have to be grand to be bona fide, you'll quickly see that you have just as many ideas as the next person.

There is one simple understanding that allows many people to become successful: Instead of raising the bar as to what constitutes a good idea, they lower it. They realize that ideas are not one in a million, but a dime a dozen. Everyone is forming ideas every day. That means you, too. In fact, you probably already had and acted out at least five in the last few hours:

  • What to have for breakfast
  • What to wear
  • How to get to work
  • What to do first once you get there
  • What to have for lunch

It may not sound like much, yet the very same process that got you through these basics can help you achieve so much more. But first you need to realize that all the greatest ideas -- even those that have changed the world as we know it, the ones that are admired and revered for centuries -- were developed using the same neurons we use to decide what to have for breakfast.

Everything Counts

Like I keep saying, we all have ideas, all the time. That means you, too! Still don't believe me? Get your confidence boost right here by writing down all the ideas you've had in the last three hours.

Don't worry if you haven't come up with an alternative fuel to solve the world's energy crisis. Every little idea counts -- from choosing to buy one thing over another and why to taking the bus instead of driving to work. So go ahead and jot them down in a notebook.

I promise you, you do have ideas. Perhaps nine out of ten of them are not worth pursuing. But perhaps, just perhaps, one is.

That one could change your life...One changed mine.

My Story

The idea to create my own brand of lipsticks didn't come to me in a flash. My process was much, much slower and nowhere near as clear.

It all started when I was about fifteen, when every Saturday night my best friend Sarah and I would get dressed up to go out (usually to some place that involved fake ID). As you can imagine, the process always involved makeup -- and lots of it. It was the mideighties, after all. We're talking electric colors, shoulder pads, stirrup pants, and very big hair. With her tan skin, corkscrew curls, athletic physique, and cute little cherub nose, Sarah pulled off the look without a hitch.

Unfortunately, I can't say the same for me.

At the time I was five foot nothing, flat as a tack, pale, and bushy-haired with a European Jewish profile. I have never looked modern and have always looked more like something out of a black-and-white movie. Of course, I felt perfectly awful every Saturday night as I frantically attempted to shoehorn myself into the fashion of the day. Despite my best efforts, I could see that the whole look wasn't working. Particularly the makeup. I couldn't put my finger on exactly what was wrong, but I could see that Sarah looked good and I didn't.

Believe it or not, this murky pond of teenage insecurity was the beginning of what would become the idea to start my own lipstick brand. As you can see for yourself, it did not come in a white flash but was hidden within a tangle of yearning, frustration, wishful thinking, and daydreaming.

It may be strange to consider such thoughts ideas because they don't look as glossy, glamorous, and exciting as you would expect. But then again, would you expect a caterpillar to turn into a butterfly if you hadn't been told it would? Everything starts out somewhere, and I suggest you start out by knowing that your own squiggly, wriggly little thoughts are the basis of what can transform into real, life-changing, destiny-making ideas.

Thought Collector

Even the greatest idea can usually be traced back to meager beginnings. One person's passing thought or dismissed observation is another person's windfall. The difference lies in whether or not you pay enough attention to yourself to understand that even your most boring, everyday thoughts can be regular gold mines when it comes to ideas.

The best way to start paying attention to your thoughts is to keep a journal. You don't have to make a lifelong commitment. Do it for a week. Keep a log of all the activities you do, products you bought or didn't buy, people you liked or didn't like, places you went to, experiences you had, and observations you made. While you're writing, make sure to pay special attention to the experiences and events that make you feel:

  • Excited
  • Inspired
  • Frustrated
  • Disappointed
  • Any emotion out of the ordinary

As you're about to see, any emotional reaction can provoke a thought that begins with "I wish" -- and that can be the start of something truly big.

Lesson 2: Take very seriously any sentence starting with "I wish"

As we grow up, wishing becomes less acceptable. While we are still offered the token gesture when we blow out our birthday candles, we are no longer encouraged to spend much time on wishing. But while many of us may see wishful thinking as silly or even childish, this mind-set is actually the best place to look for ideas.

To start plundering your wishes for treasure, put aside everything you may have heard about wishing being a waste of time, and go back to the days when you took sentences starting with "I wish" very seriously. If you resist the urge to judge your wishes before they've even had time to formulate, you'll probably find that one of them is the beginning of an idea.

Despite what you may be thinking, wishing is serious business. Some of the biggest, most successful companies in the world have been founded on a wish. At one point, a young Bill Gates may have wished for a better way to access information. Of course, Microsoft couldn't have become what it is today by wishing alone -- but the starting point would have had to come in wish form.

Just look at the Microsoft mission statement as it is written on their Web site: "Our mission is to enable people and businesses throughout the world to realize their full potential." This is the mission statement that drives a huge company. Replace the words "our mission is" with "I wish" and you can see that even the biggest ideas can come after these two little words. "I wish to enable people and businesses throughout the world to realize their full potential." Sounds pretty unsophisticated, but the company that runs on it is very sophisticated. And if that doesn't convince you, then remember something I once heard. It is the people crazy enough to believe they can change the world who actually do.

Finding Your Wishbone

To look for ideas, just plunge into your wishful thinking with no outside interference. Let your mind go completely. And, while you're at it, don't forget the cardinal rule of wishful thinking: There are no rules.

Begin by thinking of every possible ending for the sentence "I wish..." It doesn't have to be positive things or noble things like "I wish for world peace." It can be anything at all -- from starting a business to impressing your boss to changing careers to improving your artwork. Your wishful thinking can even start out in the negative by looking at things you hate. For example: "I hate cleaning the toilet. I wish there was a different way to..." Bingo. The end of that sentence could be your next idea.

Don't worry if some of your wishes are embarrassing or about what your friends and colleagues would think. Remove your inhibitions entirely. After all, no one needs to know where your idea began. In my case, my lipstick business started because I wished I could look as pretty as my friend Sarah. Hardly a Nobel Prize pursuit in the making!

Keeping all this in mind, go ahead and start jotting down ideas for how to end the sentence that starts with "I wish..."

Or, if you'd rath...

"Sobre este título" puede pertenecer a otra edición de este libro.

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