The Real Toy Story: Inside the Ruthless Battle for America's Youngest Consumers - Tapa dura

Clark, Eric

 
9780743247658: The Real Toy Story: Inside the Ruthless Battle for America's Youngest Consumers

Sinopsis

A profile of the darker side of America's toy industry traces the way toys are developed, manufactured, and marketed, drawing on inside interviews to contend that the industry is compromising consumer and worker well-being for the sake of high profits. By the author of The Want Makers. 35,000 first printing.

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Críticas

"A fascinating expose of the $20 billion- a-year toy industry, in which...executives jockey for market share with alarming bloodthirstiness."

-- Atlantic Monthly

Reseña del editor

A profile of the darker side of America's toy industry traces the way toys are developed, manufactured, and marketed, drawing on inside interviews to contend that the industry is compromising consumer and worker well-being for the sake of high profits. By the author of The Want Makers. 35,000 first printing.

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Otras ediciones populares con el mismo título

9781451646139: The Real Toy Story: Inside the Ruthless Battle for America's Youngest

Edición Destacada

ISBN 10:  1451646135 ISBN 13:  9781451646139
Editorial: Free Press, 2013
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