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Sinopsis
Years in the making and sweeping in scope, this major work explains how in every industry three major players emerge to dominate the market, with the balance filled by specialist niche players, and how this determines business strategy. In an indispensable guide to predicting trends in mergers, competition and profitability, Jagdish Sheth and Rajendra Sisodia offer crucial insights for businesses large and small. Based on extensive studies of market forces, they show that the vast majority of industries follow a distinct pattern and ultimately fall under the influence of 'the rule of three.' Evidence suggests that three full-line, volume driven competitors eventually emerge to capture between seventy and ninety percent of a given market. Documenting how markets evolve into two complementary sectors, generalists, which cater to a large, mainstream group of customers at both the high and low ends of the market, and any company caught in the middle is likely to be swallowed up or destroyed. Sheth and Sisodia show how most markets resemble a shopping centre with specialty shops anchored by large stores. Drawing wisdom from these markets, THE RULE OF THREE offers counterintuitive insights, which inform suggested strategies for the 'Big 3' players, as well as for mid-sized companies that may want to mount a challenge and for specialists who want to flourish
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Acerca del autor
Jagdish Sheth teaches at the Goizueta Business School of Emory University, where he is the Charles H. Hellstadt Proferssor of market strategy. He lives in Atlanta Georgia. Rajendra Sisodia is currently Trustee Professor of Marketing at Bentley College in Waltham Massachusetts. He lives in Lexinton, Massachussets.
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The Rule of Three: Why Only Three Major Competitors Will Survive in Any Market
Librería: World of Books (was SecondSale), Montgomery, IL, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Condición: Very Good. This guide explains how, in every industry, three major volume-driven players emerge to dominate the market with the balance filled by specialist niche players, and how this determines business strategy. The authors offer key insights, predicting trends in mergers, competition and profitability. Nº de ref. del artículo: 00110091392
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The Rule of Three: Why Only Three Major Competitors Will Survive in Any Market
Librería: World of Books (was SecondSale), Montgomery, IL, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Condición: Good. This guide explains how, in every industry, three major volume-driven players emerge to dominate the market with the balance filled by specialist niche players, and how this determines business strategy. The authors offer key insights, predicting trends in mergers, competition and profitability. Nº de ref. del artículo: 00098354160
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The Rule of Three: Surviving and Thriving in Competitive Markets
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Free Press (edition First Edition), 2001
ISBN 10: 074320560X
ISBN 13: 9780743205603
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Librería: BooksRun, Philadelphia, PA, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Hardcover. Condición: Very Good. First Edition. With dust jacket. It's a well-cared-for item that has seen limited use. The item may show minor signs of wear. All the text is legible, with all pages included. It may have slight markings and/or highlighting. Nº de ref. del artículo: 074320560X-11-1-29
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The Rule of Three: Surviving and Thriving in Competitive Markets
Librería: BookHolders, Towson, MD, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Condición: Good. [ No Hassle 30 Day Returns ][ Ships Daily ] [ Underlining/Highlighting: NONE ] [ Writing: NONE ] [ Edition: first ] Publisher: Free Press Pub Date: 1/1/2002 Binding: Hardcover Pages: 288 first edition. Nº de ref. del artículo: 3356958
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The Rule of Three: Surviving and Thriving in Competitive Markets
Publicado por
Free Press 0, 2001
ISBN 10: 074320560X
ISBN 13: 9780743205603
Antiguo o usado
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Librería: Jadewalky Book Company, HANOVER PARK, IL, Estados Unidos de America
Calificación del vendedor: 1 de 5 estrellas
Condición: Used - Very Good. Name any industry and more likely than not you will find that the three strongest, most efficient companies control 70 to 90 percent of the market. Here are just a few examples:McDonald's, Burger King, and Wendy'sGeneral Mills, Kellogg, and PostNike, Adidas, and ReebokBank of America, Chase Manhattan, and Banc OneAmerican, United, and DeltaMerck, Johnson & Johnson, and Bristol-Myers SquibbBased on extensive studies of market forces, the distinguished business school strategists and corporate advisers Jagdish Sheth and Rajendra Sisodia show that natural competitive forces shape the vast majority of companies under "the rule of three." This stunning new concept has powerful strategic implications for businesses large and small alike.Drawing on years of research covering hundreds of industries both local and global, The Rule of Three documents the evolution of markets into two complementary sectors -- generalists, which cater to a large, mainstream group of customers; and specialists, which satisfy the needs of customers at both the high and low ends of the market. Any company caught in the middle ("the ditch") is likely to be swallowed up or destroyed. Sheth and Sisodia show how most markets resemble a shopping mall with specialty shops anchored by large stores. Drawing wisdom from these markets, The Rule of Three offers counterintuitive insights, with suggested strategies for the "Big 3" players, as well as for mid-sized companies that may want to mount a challenge and for specialists striving to flourish in the shadow of industry giants. The book explains how to recognize signs of market disruptions that can result in serious reversals and upheavals for companies caught unprepared. Such disruptions include new technologies, regulatory shifts, innovations in distribution and packaging, demographic and cultural shifts, and venture capital as well as other forms of investor funding.Years in the making and sweeping in scope, The Rule of Three provides authoritative, research-based insights into market dynamics that no business manager should be without. Nº de ref. del artículo: V5-YY8W-WD3R
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The Rule of Three : Surviving and Thriving in Competitive Markets
Librería: Better World Books, Mishawaka, IN, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Condición: Very Good. 1 Edition. Former library copy. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. Nº de ref. del artículo: GRP94468882
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The Rule of Three : Surviving and Thriving in Competitive Markets
Librería: Better World Books, Mishawaka, IN, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Condición: Good. 1 Edition. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. Nº de ref. del artículo: 14210448-75
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The Rule of Three: Surviving and Thriving in Competitive Markets
Librería: ThriftBooks-Dallas, Dallas, TX, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Hardcover. Condición: As New. No Jacket. Pages are clean and are not marred by notes or folds of any kind. ~ ThriftBooks: Read More, Spend Less. Nº de ref. del artículo: G074320560XI2N00
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The Rule of Three: Surviving and Thriving in Competitive Markets
Librería: ThriftBooks-Atlanta, AUSTELL, GA, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Hardcover. Condición: As New. No Jacket. Pages are clean and are not marred by notes or folds of any kind. ~ ThriftBooks: Read More, Spend Less. Nº de ref. del artículo: G074320560XI2N00
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The Rule of Three: Why Only Three Major Competitors Will Survive in Any Market
Librería: World of Books Inc, Montgomery, IL, Estados Unidos de America
Calificación del vendedor: 4 de 5 estrellas
Condición: Good. This guide explains how, in every industry, three major volume-driven players emerge to dominate the market with the balance filled by specialist niche players, and how this determines business strategy. The authors offer key insights, predicting trends in mergers, competition and profitability. Nº de ref. del artículo: CIN074320560XG
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