Artículos relacionados a Why It Sells: Decoding the Meanings of Brand Names,...
Why It Sells: Decoding the Meanings of Brand Names, Logos, Ads, and Other Marketing and Advertising Ploys (The R&L Series in Mass Communication) - Tapa blanda
Sinopsis
Book by Danesi Marcel
"Sinopsis" puede pertenecer a otra edición de este libro.
Críticas
This volume is easy to read and understand, and is supported with a glossary, reference, and list of online resources. Summing Up: Recommended. Lower- and upper-division undergraduates, graduate students, faculty. * CHOICE, Vol. 45 No. 6 (February 2008) * Marcel Danesi achieves a goal to which many aspire: to write a book that is a pleasure to read, but which is informed by the most recent theories regarding how media's messages are created and then conveyed to the general public. We discover that the compelling, yet seemingly simple, information that ads provide rests on a profound insight into how meanings are produced and subsequently interpreted. This outstanding book adds to our growing understanding of how messages are created in our daily lives. -- Paul Colilli, professor, Laurentian University, and visiting professor, Middlebury College
Reseña del editor
Advertising plays a key role in defining contemporary culture worldwide, creating a variety of meanings in the minds of consumers. Intrigued by this process, Marcel Danesi-an entertaining and insightful tour guide-decodes the messages woven into the advertisements, commercials, brand names, and logos we see on a daily basis. Marketing-oriented messages are made, he notes, through techniques not unlike those used by artists, musicians, and other creative sources. Guiding readers through the basics of how to interpret ads, Danesi explores everything from product and package design to jingles, cyberadvertising, ad campaigns, global impacts, culture jamming, and advertising effects. Why It Sells will fascinate and inform all readers interested in how ads, marketing, and branding take hold in the consumer psyche.
"Sobre este título" puede pertenecer a otra edición de este libro.
- EditorialRowman & Littlefield Publishers
- Año de publicación2007
- ISBN 10 0742555453
- ISBN 13 9780742555457
- EncuadernaciónTapa blanda
- IdiomaInglés
- Número de páginas220
Comprar nuevo
Ver este artículo
EUR 45,71
EUR 2,35 gastos de envío en Estados Unidos de America
Destinos, gastos y plazos de envío
Resultados de la búsqueda para Why It Sells: Decoding the Meanings of Brand Names,...
Imagen de archivo
Why It Sells: Decoding the Meanings of Brand Names, Logos, Ads, and Other Marketing and Advertising Ploys
Publicado por
Rowman & Littlefield Publishers, 2007
ISBN 10: 0742555453
ISBN 13: 9780742555457
Antiguo o usado
Paperback
Librería: ThriftBooks-Dallas, Dallas, TX, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Paperback. Condición: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less 0.7. Nº de ref. del artículo: G0742555453I4N00
Cantidad disponible: 1 disponibles
Imagen de archivo
Why It Sells: Decoding the Meanings of Brand Names, Logos, Ads, and Other Marketing and Advertising Ploys
Publicado por
Rowman & Littlefield Publishers, 2007
ISBN 10: 0742555453
ISBN 13: 9780742555457
Antiguo o usado
Paperback
Librería: ThriftBooks-Atlanta, AUSTELL, GA, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Paperback. Condición: As New. No Jacket. Pages are clean and are not marred by notes or folds of any kind. ~ ThriftBooks: Read More, Spend Less 0.7. Nº de ref. del artículo: G0742555453I2N00
Cantidad disponible: 1 disponibles
Imagen de archivo
Why It Sells : Decoding the Meanings of Brand Names, Logos, Ads, and Other Marketing and Advertising Ploys
Publicado por
Rowman & Littlefield Publishers, Incorporated, 2007
ISBN 10: 0742555453
ISBN 13: 9780742555457
Antiguo o usado
Tapa blanda
Librería: Better World Books, Mishawaka, IN, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Condición: Very Good. Former library book; may include library markings. Used book that is in excellent condition. May show signs of wear or have minor defects. Nº de ref. del artículo: 3430020-6
Cantidad disponible: 1 disponibles
Imagen de archivo
Why It Sells : Decoding the Meanings of Brand Names, Logos, Ads, and Other Marketing and Advertising Ploys
Publicado por
Rowman & Littlefield Publishers, Incorporated, 2007
ISBN 10: 0742555453
ISBN 13: 9780742555457
Antiguo o usado
Tapa blanda
Librería: Better World Books, Mishawaka, IN, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Condición: Good. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages. Nº de ref. del artículo: GRP10365637
Cantidad disponible: 1 disponibles
Imagen de archivo
Why It Sells : Decoding the Meanings of Brand Names, Logos, Ads, and Other Marketing and Advertising Ploys
Publicado por
Rowman & Littlefield Publishers, Incorporated, 2007
ISBN 10: 0742555453
ISBN 13: 9780742555457
Antiguo o usado
Tapa blanda
Librería: Better World Books: West, Reno, NV, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Condición: Very Good. Former library book; may include library markings. Used book that is in excellent condition. May show signs of wear or have minor defects. Nº de ref. del artículo: 3430020-6
Cantidad disponible: 1 disponibles
Imagen de archivo
Why It Sells Decoding the Mean
Publicado por
Rowman & Littlefield Publishers, 2007
ISBN 10: 0742555453
ISBN 13: 9780742555457
Antiguo o usado
Tapa blanda
Librería: SecondSale, Montgomery, IL, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Condición: Very Good. Item in very good condition! Textbooks may not include supplemental items i.e. CDs, access codes etc. Nº de ref. del artículo: 00079658519
Cantidad disponible: 1 disponibles
Imagen de archivo
Why It Sells: Decoding the Meanings of Brand Names, Logos, Ads, and Other Marketing and Advertising Ploys (The R&L Series in Mass Communication)
Publicado por
Rowman & Littlefield Publishers, 2007
ISBN 10: 0742555453
ISBN 13: 9780742555457
Antiguo o usado
Paperback
Librería: WorldofBooks, Goring-By-Sea, WS, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
Paperback. Condición: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Nº de ref. del artículo: GOR009059644
Gastos de envío:
EUR 6,63
De Reino Unido a Estados Unidos de America
Destinos, gastos y plazos de envío
Cantidad disponible: 1 disponibles
Imagen de archivo
Why It Sells: Decoding the Meanings of Brand Names, Logos, Ads, and Other Marketing and Advertising Ploys (The R&L Series in Mass Communication)
Publicado por
Rowman & Littlefield Publishers, 2007
ISBN 10: 0742555453
ISBN 13: 9780742555457
Antiguo o usado
paperback
Librería: Michael Lyons, HAGERSTOWN, MD, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
paperback. Condición: VeryGood. Ships same day or next. The cover is clean and looks almost new. Unread copy. Text is like-new. Expedited shipping available at checkout for domestic orders. Nº de ref. del artículo: 4KVIIL001401
Cantidad disponible: 3 disponibles
Imagen de archivo
Why It Sells: Decoding the Meanings of Brand Names, Logos, Ads, and Other Marketing and Advertising Ploys (The R&L Series in Mass Communication)
Publicado por
Rowman & Littlefield Publishers, 2007
ISBN 10: 0742555453
ISBN 13: 9780742555457
Antiguo o usado
Tapa blanda
Librería: Phatpocket Limited, Waltham Abbey, HERTS, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
Condición: Good. Your purchase helps support Sri Lankan Children's Charity 'The Rainbow Centre'. Ex-library, so some stamps and wear, but in good overall condition. Our donations to The Rainbow Centre have helped provide an education and a safe haven to hundreds of children who live in appalling conditions. Nº de ref. del artículo: Z1-V-010-02177
Gastos de envío:
EUR 12,59
De Reino Unido a Estados Unidos de America
Destinos, gastos y plazos de envío
Cantidad disponible: 1 disponibles
Imagen de archivo
Why It Sells : Decoding the Meanings of Brand Names, Logos, Ads, and Other Marketing and Advertising Ploys
Publicado por
Rowman & Littlefield Publishers, Incorporated, 2007
ISBN 10: 0742555453
ISBN 13: 9780742555457
Antiguo o usado
Tapa blanda
Librería: Better World Books Ltd, Dunfermline, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
Condición: Very Good. Ships from the UK. Former library book; may include library markings. Used book that is in excellent condition. May show signs of wear or have minor defects. Nº de ref. del artículo: 3430020-6
Gastos de envío:
EUR 9,47
De Reino Unido a Estados Unidos de America
Destinos, gastos y plazos de envío
Cantidad disponible: 1 disponibles