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Political Campaign Communication: Principles and Practices (Communication, Media, and Politics) - Tapa blanda

Friedenberg, Robert V.

 
9780742553033: Political Campaign Communication: Principles and Practices (Communication, Media, and Politics)
Tapa blanda
ISBN 10: 0742553035 ISBN 13: 9780742553033
Editorial: Rowman & Littlefield, 2007

Sinopsis

Now in its sixth edition, "Political Campaign Communication" provides a realistic understanding of the strategic and tactical communication choices candidates and their staffs must make as they wage an election campaign. Trent and Friedenberg's classic text has been updated throughout to reflect recent election campaigns, including 2004 and 2006 as well as the early stages of 2008. A new chapter focuses on the use of the Internet. "Political Campaign Communication" continues to be a classroom favorite and is thoroughly researched, insightful, and is a reader-friendly text.

"Sinopsis" puede pertenecer a otra edición de este libro.

Acerca del autor

\Judith S. Trent is professor of communication at the University of Cincinnati. Robert V. Friedenberg is professor of communication at Miami University of Ohio.

"Sobre este título" puede pertenecer a otra edición de este libro.

Editorial
Rowman & Littlefield
Año de publicación
2007
Idioma
Inglés
ISBN 10 
0742553035
ISBN 13 
9780742553033
Encuadernación
Tapa blanda
Número de edición
6
Número de páginas
448
Contacto del fabricante
no disponible
Persona responsable
no disponible