Viewing political campaigns as communication phenomena, Trent and Friedenberg examine the communication principles and practices central to election campaigns. Political Campaign Communication provides readers with a realistic understanding of the strategic and tactical communication choices candidates and their staffs must make as they wage a political campaign. This edition has been updated to reflect what occurred in the 2000 election cycles, the 2002 election cycle, and the early stages of the 2004 election cycle.
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Judith S. Trent is professor of communication at the University of Cincinnati. Robert V. Friedenberg is professor of communication at Miami University of Ohio.
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Librería: Better World Books, Mishawaka, IN, Estados Unidos de America
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Soft cover. Condición: Very Good. 5th or later Edition. good condition. Clean text. Some Crimping to lower left side from water damage. Otherwise book pages clean. Nº de ref. del artículo: 30352034
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